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Media News Digest

Posted Mar 11, 2010
L.A. Newscasts Spend Time on Crime
According to a new study from USC Annenberg School for Communication and Journalism, an average half-hour of Los Angeles local newscasts contains just 22 seconds of local government coverage. The study found that crime stories averaged two minutes, 50 seconds in a newscast, while sports and weather took up 3:36. Human-interest stories and other "miscellaneous fluff" made up 2:26 of a newscast.
Posted Mar 10, 2010
Print Magazine Advertising to Grow in 2010
Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion.
Posted Mar 03, 2010
February Wasn't Short Enough for CNN
Even at just 28 days, February was still a real long month for CNN. The cable network's prime-time lineup of Campbell Brown, Larry King and Anderson Cooper continued to struggle big time. CNN's prime-time audience fell 54 percent to 534,000 viewers, and the number of adults 25-54 was off 57 percent to 147,000 people compared with February 2009, according to Nielsen.
Posted Mar 02, 2010
BBC Proposes Deep Cuts in Web Site
The British Broadcasting Corp., facing complaints from commercial rivals who say public funding gives it an unfair advantage in expanding online, proposed sweeping cuts Tuesday that include a 25 percent reduction in spending on its Web site.
Dow Jones Buys Hearst’s Stake in SmartMoney
News Corp. subsidiary Dow Jones & Company Tuesday officially acquired Hearst’s 50 percent stake in SmartMoney magazine, making Dow the brand’s sole owner. The SmartMoney franchise includes the print magazine, SmartMoney.com and a custom publishing division.

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