Digital growth producer needed

San Antonio Express-News, San Antonio, Texas

Date PostedNovember 28, 2018
IndustryDigital Media
Job StatusFull-time
SalaryNot Specified
Websitehttp://www.expressnews.com/
Description:

POSITION SUMMARY: Responsible for updating the web site and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports -- for mySA.com, ExpressNews.com and its network of websites and media platforms with the goal of increasing user interactivity, subscriptions, and traffic, particularly among local readers.

POSITION RESPONSIBILITIES:

  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement.
  • Monitor all forms of media (print, TV, digital, blogs and social) and be the first to report breaking news stories and always on the hunt for exclusive and or trending content that will drive traffic.
  • Excellent at writing headlines that grow audience and engagement, and packaging content that grows page views per visitor and time on site.
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos.
  • Evaluate website traffic trends in an effort to make decisions on both daily content and longer term content development that will grow local traffic.
  • Develop user-generated content – from comments, blogs and forums to photos and video – to create interactive digital packages that can be promoted in print and digital media.
  • Promote and distribute news content on social media.
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content in print.

SKILL/EXPERIENCE REQUIREMENTS:

  • 1 year experience in digital media and journalism.
  • Understands web metrics and analytics tools to measure audience behavior.
  • Clever headline writer that gets readers to click.
  • Organized, technical problem solver and quick decision maker.
  • Capable of researching, interviewing and writing original news articles.
  • Knowledge of SEO best practices and AP Style.
  • Enjoys working in teams and has excellent interpersonal skills.
  • Ease with/ability to learn new technology independently and quickly.
  • Comfortable adapting to changes in evolving industry and thrives under pressure.
  • Some schedule flexibility (nights, weekends).
  • Some driving and travel.
  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus. 

EDUCATION REQUIREMENTS:

  • Bachelor’s Degree

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