Social media can play an important role in finding a new job. In fact, according to Staff.com, 92 percent of businesses use social media in the hiring process, and 45 percent of Fortune 500 companies include links to their social media accounts in their career portals.
It’s critical that job seekers have their business and personal profiles up to date, with professional head shots, relevant keywords, and links to recent work samples. Employers are increasingly viewing personal social media profiles before interviewing candidates, so make sure your accounts are free of any inappropriate text or photos. You don't want to stand out for the wrong reasons.
Maren Hogan, CEO of Red Branch Media, said social media is a golden opportunity to give an employers a snapshot of who you really are. "A blend of social and professional profiles that both exemplify and promote your work... is the best way to get a hiring manager to sit up and pay attention,” she said.
Sree Sreenivasan, a former digital media professor at Columbia University Graduate School of Journalism, says applying for a job via social media is sort of a gray area.
"It all depends on the particular managers," he said. "There's often not any way to tell who may like that approach. It's safe to follow them on Twitter and ask to connect on LinkedIn. Beyond that, unless they are super social and very active on channels, [it's] best not to reach out directly. [It's] much better to have someone who knows [them] reach out on your behalf via email or LinkedIn.”