Social Media Coordinator

Description:

Social Media Coordinator

Full-Time • 40 Hours/Week

Compensation: Salary commensurate with experience; 401K and health benefit eligibility in accordance with company policy.

Position Overview

The Social Media Coordinator plays a key role in supporting the company’s editorial, marketing, and event initiatives across all social platforms. This position is responsible for executing and maintaining the day-to-day social media content calendar; creating engaging, industry-relevant posts; monitoring conversations among school bus drivers, technicians, transportation directors, and vendors; and analyzing performance trends to guide future strategy. The coordinator will work closely with the Senior/Managing Editor, marketing team, and events staff to elevate brand visibility, drive website traffic, support audience engagement, and help source editorial ideas from the national K–12 student transportation community.

This is a full-time, 40-hour per week hybrid/remote role requiring attention to detail, self-organization, consistent coordination, content production, analytics reporting, and active community engagement.

Key Responsibilities

Content Planning & Calendar Management (25%)

• Work with the Senior/Managing Editor to build, maintain, and optimize a weekly and monthly cross-platform content calendar for editorial, news, marketing, video, conference, and sponsored content.
• Ensure all posts align with brand standards, editorial priorities, marketing needs, event timelines, advertiser commitments, and industry-relevant observances.
• Coordinate with editorial and marketing teams to incorporate newsletters, webinars, podcasts, feature stories, product releases, conference promotions, and breaking news into the content schedule.
• Track upcoming stories, special issues, deadlines, and event milestones to plan timely and relevant social content.
• Identify potential news stories and/or sources via social media channels.

Content Creation & Publishing (35%)

• Develop high-quality, on-brand social media posts using Canva and native platform tools (Reels, Stories, Shorts, TikTok posts, etc.).
• Create variations of posts tailored and optimized to each platform’s best practices:
  YouTube, Facebook, X/Twitter, Instagram, LinkedIn, Tik Tok, Threads and BlueSky.
• Identify and prioritize content for video.
• Create event news articles for posting and promoting on social media channels and STNOnline.com.
• Maintain consistent posting frequency appropriate for each channel (multiple posts per day on X/Twitter; daily posts on Facebook, Instagram, LinkedIn; weekly+ uploads on YouTube/Tik Tok; etc.).
• Write clear, engaging captions optimized for each platform’s tone and audience.
• Create video content and graphics to be used across channels for awareness, education, engagement. 
• Implement an effective hashtag strategy, including industry-specific and trending tags for each social channel to supplement and enhance SEO.
• Record, edit and post videos of company conferences and industry events.
• Work with Senior/Managing Editor to ensure accuracy and quality of posts through internal QC checks.

Community Engagement & Industry Listening (15%)

• Monitor discussions and trends within Facebook groups, LinkedIn communities, X/Twitter lists, Threads, BlueSky feeds, and other online spaces frequented by:
• School bus drivers
• Technicians and maintenance staff
• Fleet managers
• Transportation directors
• Industry vendors and associations
• Identify story leads, recurring challenges, user-generated content, and potential interview subjects to share with the editorial team.
• Actively engage with comments, mentions, and messages across platforms to nurture audience relationships and support brand credibility.
• Work with senior/managing editor on how to respond to specific and direct social comments.
• Repost and interact with appropriate industry content across STN social media channels. 
• Stay up to date on emerging topics such as electrification, training, safety technology, compliance, fleet maintenance, routing, and operational best practices.
• Bring innovative insights and recommendations to ensure social media channels remain modern and relevant. 

Analytics, Reporting & Strategy (15%)

• Track performance metrics and engagement trends across all platforms using native analytics and internal reporting tools.
• Create weekly and monthly analytics summaries with insights and recommendations for the editorial, marketing, and leadership teams.
• Monitor and report on:
• Impressions and reach
• Engagement rate
• Follower growth
• YouTube watch time and retention
• Platform-specific content performance
• Traffic referrals to the website and videos
• Analyze what types of posts resonate most with the K–12 transportation audience and propose data-driven content optimizations.

Cross-Department Collaboration & Support (10%)

• Work with the editorial team to support story promotion, breaking news dissemination, and multimedia distribution.
• Support the marketing/events team for conferences (TSD, STN EXPO West, STN EXPO East) with promotional and on-site social and website coverage.
• Propose and execute additional coordination projects (e.g., series planning, influencer outreach, vertical-specific campaigns).
• Assist in managing digital assets, marketing collateral, and curated video clips for cross-platform use.
• Gather community comments for Conversations magazine page.
• Create galleries and multimedia posts as needed for stnonline.com  

Skills & Qualifications

• 1–3 years of professional experience in social media coordination, digital marketing, or content production (B2B or niche editorial experience preferred).
• Strong writing and editing skills, with the ability to translate technical or industry content into approachable social posts.
• Comfortability in front of and behind the camera
• Proficiency with Canva; familiarity with CapCut, Adobe Express or the Adobe suite is a plus.
• Experience with YouTube Studio, Meta Business Suite, LinkedIn Campaign Manager, X/Twitter media tools, TikTok Creator tools, and emerging platforms.
• Proficiency with short-form video editing; ability to edit and create simple cuts, text overlays and other video components
• Understanding SEO, social content trends, and audience engagement best practices.
• Comfortable engaging with highly specialized professional communities.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Familiarity with education, transportation, fleet, or safety sectors is a plus.
• Ability to monitor social channels during occasional evenings, weekends, or events when major industry news breaks or conferences occur.

Working Conditions

• Full-time, 40 hours per week, with flexibility during peak editorial periods or live events.
• Hybrid or remote eligible.
• 10% travel is required for conference or event coverage and consisting of evening and weekend work.