| Date Posted | June 05, 2026 |
|---|---|
| Industry | Radio |
| Specialty | Not Specified |
| Remote / Telecommute | Hybrid |
| Job Status | Full-time |
| Salary | $166,700 to $200,000 |
Description:
Summary:
The
audience funnel is the beating heart of New Hampshire Public Radio’s strategy.
Reaching diverse new audiences and deepening the loyalty of existing users are
the keys to expanding the reach and impact of our public service journalism.
Likewise, a growing, ever-more-engaged audience supports every dimension of our
business, building the resources we need to sustain our journalism. At a time
when our democracy is in peril and our politics polarized, our vision could not
be more urgent: Through trustworthy journalism, NHPR enriches lives and helps
build stronger communities, in New Hampshire and beyond.
As
Chief Growth /Transformation Officer, you will be the strategic leader of
NHPR’s audience efforts across all our platforms. You’ll lead the effort to
build the digital revenue business at the center of our agenda for transforming
NHPR into a resilient news organization serving audiences wherever they are in
the media they prefer. You’ll manage our Audience Team of digital publishing,
social media, community engagement, and marketing specialists who together are
charged with developing new products and implementing tactics to reach and
engage new audiences and to deepen engagement with our existing audience
members. You’ll establish tools and processes for understanding audience
behavior and driving users through the funnel, supervising a small new team of
data and business analysts. You’ll have agency to lead this work thanks to your
strong analytical capabilities, deep understanding of the evolving media
landscape, strong vendor relationships, excellence in project management,
experience-honed people skills, and relentless focus on meeting community news
and information needs. Your direct reports will include the Director of
Audience Engagement, a Fundraising Systems Manager, and a Director of Marketing
(whom you will hire).
This
is a role for a generous, easy collaborator. Day to day, you’ll partner with
the Chief Content Officer to craft initiatives that introduce NHPR content to
new users and build the loyalty of existing users. And you’ll work with
Development leaders to optimize the movement of audience members through the
conversion funnel, collaboratively forging approaches for achieving NHPR’s
North Star goals. With your colleagues in leadership, you’ll advance our bold
blueprint for implementing NHPR’s strategic plan, helping write the next
chapter in NHPR’s growth and shape New Hampshire’s leading news organization
for years to come.
The Chief Growth/Transformation Officer reports to the President
and Chief Executive Officer and is a member of NHPR’s senior management team.
This is a full time, exempt position based in Concord, NH, and is a
hybrid eligible role. The budgeted salary range for this
position is $166,700 to $200,000 based on experience. We also consider internal
equity, among other factors, when deciding compensation.
Essential
Functions
- Strategic Leadership of Audience Growth: Serve
as the executive lead for all audience acquisition, growth, and retention
efforts across every NHPR platform.
- Digital
Revenue Business Development: Lead the advancement and
execution of the digital revenue business strategy to ensure the
organization's financial resilience and digital transformation.
- Departmental
& People Management: Lead, direct and mentor the
Audience Team, which includes digital publishing, social media, community
engagement, and marketing specialists.
- Data
Strategy & Funnel Management: Establish the analytics, tools,
and processes required to interpret audience behavior and systematically
drive users through the audience/conversion funnel.
- Strategic
Plan Execution: Lead the senior management team to advance, implement, and
operationalize NHPR’s overarching strategic plan.
Additional
Tasks & Responsibilities
- Editorial Collaboration:
Partner daily with the Chief Content Officer to design and execute content
initiatives aimed at introducing NHPR to new audiences and building
current listener loyalty.
- Revenue
Alignment: Work closely with development (membership/fundraising) leaders to
optimize the user conversion funnel and achieve organization-wide
"North Star" revenue goals.
- Vendor
& Project Management: Cultivate and maintain strong
external vendor relationships and supervise large-scale projects.
- Culture
& Leadership: Act as a "generous, easy collaborator" across leadership
to champion a community-focused, data-driven culture.
- Additional
tasks upon request.
Job
Requirements
- At least
eight years’ experience directing a product, marketing, or audience
development team in a media organization. A news background and
director/C-suite-level skills or experience are preferred;
- Demonstrated
ability to think critically about audience data and apply insights to
advance organizational strategy;
- Experience
in driving organizational change;
- Experience
in assembling tech stacks that support subscription or membership-based
business models;
- Demonstrated
success in leading marketing or audience campaigns (podcast, broadcast,
digital/platform/app initiatives) that achieve positive audience and/or
revenue results;
- Demonstrated
project management skills;
- Superior
skills at cross-team leadership and collaboration;
- The
highest level of professional integrity;
- Demonstrated
commitment to the principles of diversity, equity, and inclusion;
- Excellent
verbal and visualization skills, especially in the presentation of
complicated data;
- The
ability to pivot from setbacks; and
- Demonstrated
ability to create and manage budgets and develop strategic plans.
However,
we know there are great candidates who may not have all these qualities or who
have important skills we may not have outlined above. If this is you, do not
hesitate to apply and tell us about yourself.
Benefits:
NHPR offers a generous benefits package that includes health,
dental and vision insurance; company paid short- and long-term
disability; flexible spending accounts; 403(b) savings plan with company match
and a free on-site fitness center. Three weeks of vacation, twelve paid
holidays, two floating personal days, and paid sick and parental leave.
Things
to Know About Us:
NHPR
is New Hampshire's independent and trusted source for news and information and
the state's largest radio news service. Based in Concord, the state's capital
and political hub, we are focused on producing accountability journalism and
engaging deeply with the diverse communities and people of the Granite State.
We’ve been serving audiences in New Hampshire and beyond for 40 years and
counting. In that time, NHPR has repeatedly earned national recognition
for our journalism, including recent accolades from the Pulitzer Prizes, the Edward R. Murrow
Awards, the Public Media Journalists
Association
and more.
We
seek people who are approachable, collaborative, empathetic, optimistic, and
solution-minded. Together, we are building a culture based on earned trust,
transparency, equity, and inclusion. We hold ourselves accountable for our organizational
goals and our values. NHPR is intent on being public radio for all of New
Hampshire, by expanding our audience, advancing our mission and vision, and
deepening our engagement with diverse people and communities across the state
and beyond our borders. Learn more about NHPR.
To Apply:
Please apply on the job opportunities page of our website, NHPR.org, or through this link: https://www.applicantpro.com/openings/nhpr/jobs/4107435-106989
When applying, please submit a cover
letter and resume.
NHPR is proud to be an Equal Employment Opportunity
employer. We do not discriminate based upon race, religion, color, national
origin, gender (including pregnancy, childbirth, or related medical
conditions), sexual orientation, gender identity, gender expression, age,
status as a protected veteran, status as an individual with a disability, or
other applicable legally protected characteristics.
NHPR makes hiring decisions based solely on individual
qualifications, experience, and organizational needs. We actively seek to create
an inclusive environment where all voices are heard, valued, and respected.
Apply
https://www.applicantpro.com/openings/nhpr/jobs/4107435-106989

