Gulf Coast Reporter
The Advocate | The Times-Picayune
New Orleans, Louisiana
| Date Posted | February 13, 2026 |
|---|---|
| Industry | Newspapers |
| Specialty | Not Specified |
| Job Status | Not Specified |
| Salary | Not Specified |
Description:
Reporter,
Gulf Coast
Full
Time
Professional
New
Orleans, LA, US
Reports
to: Managing Editor, Audience
The
Times-Picayune | NOLA.com is seeking a sharp, audience-focused journalist to
join our team at the largest news organization in Louisiana as we expand our
coverage of the Gulf Coast region, one of the fastest growing metro areas in
the U.S.
The
Gulf Coast reporter will cover a variety of topics that appeal to Louisiana
residents and tourists who travel to or live in coastal Mississippi, Alabama
and Florida.
This
position lives at the intersection of tourism, real estate, growth and
development, the environment and breaking news, and no two days will look the
same. The Gulf Coast reporter will produce a mixture of daily and enterprise
content driven by our growing digital audience.
This
position is based in New Orleans, but occasional travel is required. Night and
weekend work are also possible.
There
is no shortage of interesting, important, and downright fun stories in the Deep
South, and we’re looking for someone who can use digital tools and modern
storytelling approaches to engage audiences in the Deep South and across the
U.S.
You
should enjoy working in a collaborative newsroom environment and always be
seeking new ways to engage readers while upholding our standards of fairness
and accuracy.
In
this role, you will:
·
Report and write about stories related to the Gulf
Coast, the area from New Orleans to the Florida panhandle, including Destin and
30A.
·
Identify topics of high importance to locals and
tourists related to the area.
·
Join Facebook groups around tourism, food and
development and local neighborhoods to learn more about Gulf Coast communities,
build sources and find story ideas.
·
Write exceptional headlines and social media share
text that draw readers into your reporting.
·
Identify and report stories with viral, statewide
interest, written in a way that’s easy to consume for digital audiences.
·
Assist with reporting new headlines in large breaking
news events.
·
Use engagement tools, including Google Trends, to
identify topics with high interest to audiences in or visiting the Gulf Coast.
·
Occasionally shoot photos and video for story
packages.
·
Collaborate with the audience team to experiment with
new and trending story verticals, including TikTok, Snapchat and Instagram
reels.
·
Analyze our stories’ digital performance – from
pageviews and users, to time spent and digital conversions – to help make
decisions about future content.
The
ideal candidate should have at least one year of experience in a newsroom or
online publication. Experience writing breaking news and trending stories is
preferred. The candidate should also be knowledgeable in using Google Trends,
digital analytics tools, SEO strategies, and social media platforms.
The
Times-Picayune | NOLA.com is an equal opportunity employer, committed to
recruiting, developing, and promoting a diverse workforce while providing
unique opportunities and career paths for our employees. We encourage
applicants of all backgrounds and experience levels to apply.
This position offers a competitive salary and benefits package that includes medical, vision and dental insurance, short term disability, long term disability, and a 401K plan.

