Date Posted	January 23, 2026
Industry	Digital Media
Specialty	Other
Required Education	Bachelor's Degree
Job Status	Full-time
Salary	$45,000 to $50,000

Description:

Digital Advertising Coordinator

Red Zia Digital | Santa Fe New Mexican
Santa Fe, New Mexico
Full-Time | Exempt

About Us

Red Zia Digital is the digital marketing arm of the Santa Fe New Mexican, a trusted news source serving northern New Mexico. We combine traditional journalism values with cutting-edge digital marketing expertise to help businesses connect with their audiences.

The Role

We're seeking a Digital Advertising Coordinator to join our growing team. This role is perfect for a digital marketing professional with 1-2 years of experience who wants to make an impact in a dynamic news media environment. You'll manage digital campaigns from concept to completion, analyze performance metrics, and help develop new business opportunities—all while working with a team that values creativity, precision, and results.

What You'll Do

• Manage Digital Campaigns: Oversee day-to-day fulfillment of digital campaigns, including content creation, curation, and lead generation
• Analyze & Report: Prepare performance reports and participate in campaign analysis to optimize results
• Client Relations: Assist with client correspondence and maintain digital records
• Business Development: Pursue and develop new leads for digital marketing and consulting services
• Strategic Support: Contribute to campaign reviews, ideation sessions, audits, and proposal development

What We're Looking For

Required Experience:

• 1-2 years in digital marketing, advertising, social media management, or digital business development
• 1 year using industry-standard Content Management Systems (Blox experience preferred)
• HTML experience and WordPress content management
• Programmatic digital campaign experience
• Social media campaign setup using both organic and paid tools

Essential Skills:

• Strong understanding of digital marketing metrics (social media, website analytics, etc.)
• Ability to explain complex digital concepts in plain language to non-technical clients
• Knowledge of current digital marketing trends and best practices
• Basic image and video editing skills (Canva, Adobe Express)
• Excellent copy editing skills with meticulous attention to detail
• Understanding of marketing and advertising within news organizations

Why Join Us?

• Work at the intersection of journalism and digital marketing
• Be part of a family-owned business with deep roots in New Mexico
• Make a real impact on local businesses and community engagement
• Collaborative team environment with opportunities for growth
• Santa Fe location—one of the most beautiful and culturally rich cities in the Southwest

Reports To

Digital Operations Manager

To Apply: Please submit your resume and a brief cover letter highlighting your relevant digital marketing experience to hr@sfnewmexican.com

The Santa Fe New Mexican is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.