Audience Engagement Producer

Description:

Summary:

The Audience Engagement Producer is responsible for projects in all content sections, including news, sports, entertainment, and opinion; they help section editors become more proficient with planning for social media and engagement projects and often take the lead on writing digital plans for region-wide projects.

What you will do:

• Lead daily production for branded social channels, newsletters, and push alerts; create tailored content including social video and graphics

• Monitor analytics (Google Analytics, Marfeel) to make data-driven decisions on story promotion, site programming, and readership growth

• Partner with SCNG editors and national peers on enterprise projects, breaking news, and wire monitoring for video opportunities

• Measure digital performance through engagement metrics to develop tactics for building and retaining audience

• Train other staffers on innovative digital tools and best practices while ensuring all content adheres to editorial codes of ethics

• Use creativity and audience data to manage website programming, ensuring a visually energetic and accurate user experience

What you will bring:

• Bachelor’s degree (or equivalent) and 1+ years of editing/design experience at a news publication, including live event coverage

• Strong understanding of X, Facebook, Instagram, Threads, and TikTok; expert knowledge of newsletter and push alert strategies

• Expert use of publishing and creative tools, including Facebook Business Manager, SocialFlow, Push.ly, Canva, Adobe Premiere Pro, and Final Cut Pro

• Advanced knowledge of SEO research and ability to translate data from Google Analytics, Marfeel, and Adobe Analytics into actionable strategies

• A solid grasp of grammar and ethics, including an understanding of fair use, copyright laws, and social media terms of service

• Excellent communication skills with the ability to work independently or team-wide in a fast-paced, deadline-driven environment

Benefits and Compensation:

The hourly wage is $21 - $24.04. Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: http://www.mybensite.com/mng

Who we are:

In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.

“4x Built In Best Places to Work Winner - 2023-2026”

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

• Please submit an online application along with your resume for this position here. Along with your resume, please include a link to your portfolio featuring journalism and audience engagement work, such as articles, social posts, or newsletters.

Closing Date:

• Continuous recruitment until the position is filled

Conditions of Employment: 

• A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

• Must be available for shift work. May be required to work various hours for coverage outside of normal business hours

Apply

https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Anaheim-California/Audience-Engagement-Producer_R2696