Digital Producer

Description:

Richner Communications is seeking a Digital Producer who will play a central role in how our journalism reaches readers across our local news brands.

This role focuses on producing digital content for editorial projects, coordinating breaking news coverage, managing social media and newsletters, supporting video and multimedia storytelling, and working with sales to support digital initiatives.

The Digital Producer is a hands-on role responsible for how content is published, packaged, optimized, and distributed across platforms. The position requires strong editorial judgment, digital fluency, and the ability to work across multiple teams and deadlines.

Richner Communications produces hyperlocal news across 24 editions of Herald Community Newspapers, online at LIHerald.com, in daily and weekly email newsletters and across social media platforms that reach a combined audience of hundreds of thousands of people every week.

Here are the key responsibilities of the role:

Editorial publishing

●     Publish and produce weekly digital-only content, including regional stories, newsletters, and digital features.

●     Lead the digital execution of major newsroom projects, such as election coverage, community guides, and other large editorial initiatives.

●     Coordinate and support breaking news publishing, ensuring stories are posted quickly and updated across platforms as news develops.

●     Post and package content with strong headlines, SEO optimization, tagging, and formatting.

●     Support and guide editors and reporters to ensure stories are being posted consistently and optimized for search, social, and distribution.

●     Help standardize digital workflows, offering guidance and best practices so content is presented clearly and performs well across all sites.

Social media and video

●     Manage LI Herald’s social media accounts across platforms such as Facebook, Instagram, X, LinkedIn, and emerging channels.

●     Support the launch and development of new social channels and formats.

●     Work with individual papers to strengthen social posting practices.

●     Produce video for special projects, breaking news, and major community events. Participate in on-site video coverage at key news and community events.

●     Collaborate with reporters and editors during planning meetings to identify video and multimedia opportunities.

Newsletters and audience growth

●     Write and produce weekly regional newsletters, including content planning, layout, and subject line optimization.

●     Coordinate breaking-news alerts and pop-up or limited-run newsletters around major events or coverage themes.

●     Support audience growth initiatives focused on email acquisition, engagement, and retention.

●     Work to improve existing newsletters by reviewing performance data and using engagement metrics to inform content, subject lines, and structure.

Digital support and analytics

●     Coordinate with the CMS and other content tools to address technical issues, train teams and work with providers to get most out of the solutions.

●     Coordinate Richner’s branded content efforts by managing the freelancers who create the content and work with the fulfillment team to promote the content.

●     Serve as the primary digital resource supporting special sections and sales-driven content initiatives.

●     Create additional digital elements — landing pages, newsletters, video, or interactive features — to enhance digital offerings for sales.

●     Ensure proper formatting and presentation of stories, photos, graphics, and multimedia within the CMS.

●     Monitor performance metrics such as traffic, newsletter engagement, and social reach, and share insights with editors and colleagues.

Qualifications

●     Experience in digital journalism, newsroom publishing, or audience-focused content production.

●     Strong editorial judgment, particularly in fast-moving or breaking news environments.

●     Experience managing social media accounts and newsletters.

●     Working knowledge of SEO, analytics, and digital publishing tools.

●     Comfort producing and publishing video and multimedia content.

●     Ability to collaborate across editorial, audience, video, and sales teams.

Apply

https://www.indeed.com/job/digital-producer-8bd8b35afecbcd5d