Digital Audience Editor

Date Posted	December 30, 2025
Industry	Digital Media
Specialty	Not Specified
Job Status	Not Specified
Salary	Not Specified

Description:

The Times-Picayune | The Advocate is seeking a sharp and savvy digital audience editor to join our team at the largest (and growing!) news organization in Louisiana. We’re looking for an experienced journalist who understands how to grow digital audiences and keep them engaged. This position must be based in our New Orleans newsroom.

There is no shortage of interesting, important, and downright fun stories in south Louisiana, and we’re looking for a journalist who is passionate about getting those stories in front of more people.

In this position, you’ll work on our digital audience team to help manage content on nola.com, theadvocate.com, theacadianaadvocate.com, and shreveportbossieradvocate.com, and our related digital products. This journalist will also play a key role in promoting our New Orleans dining coverage through our Where NOLA Eats brand.

You should be a self-starter who enjoys working in a collaborative newsroom environment and always seeks new ways to engage readers while upholding our standards of fairness and accuracy. You should not be afraid of experimenting when backed with strategic thought because you know that the resulting data will help us iterate no matter what. You should see changing social media algorithms and evolving readership trends as a challenge to tackle.

Should we have an opportunity to connect about this opportunity, please come curious with questions and maybe even some ideas.

In this role, you will:

·         Optimize our journalism for digital performance from headlines to SEO.

·         Promote our journalism across social platforms, push alerts, email newsletters, homepages, and apps.

·         Make decisions about which stories and photo galleries to prioritize on which platforms and edit snappy headlines, share text and other copy that will draw in readers.

·         Occasionally create original, timely digital content – from writing a quick trending story to creating a short vertical video.

·         Monitor social media and other news outlets for breaking and trending news and advise the newsroom on stories we’re missing.

·         Analyze our stories’ digital performance – from pageviews and users, to time spent and digital conversions – to help make decisions about promotion strategies.

·         Advise reporters and editors in the newsroom on how our coverage is performing online and make suggestions for improvement.

·         Help plan for digital coverage of major news events, coordinating with editors and reporters on breaking / developing stories, live coverage, video plans and more.

·         Develop promotional strategy for all Where NOLA Eats coverage, from videos to articles to polls.

At The Times-Picayune | The Advocate, we are passionate about producing interesting and engaging journalism, and we have been aggressive about growing the organization to reach more subscribers.

The company is an equal opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

This position offers a competitive salary and benefits package that includes medical, vision and dental insurance, short term disability, long term disability and a 401K plan.

Apply

https://1.adp.com/RLhDXgSwFsE