| Date Posted | October 22, 2025 |
|---|---|
| Industry | Digital Media |
| Specialty | Local News |
| Remote / Telecommute | Telecommute |
| Job Status | Full-time |
| Salary | $80,000 - $105,000 |
Description:
Director of Digital Growth
New York Focus, New York’s only statewide nonprofit newsroom, is seeking a growth and audience lead to
help expand our readership, promote audience loyalty, generate brand
awareness, and support our development team in building strategies to
enhance our reader revenue.
New York Focus launched in 2020 to fill a critical gap in
the state’s media ecosystem: Almost half of New York’s newspapers have
died in the last two decades. Since launching nearly five years ago with
a small team operating on a shoestring budget, we’ve grown
significantly. We’re currently a full-time team of 14, and on track to
grow to nearly 20 by early next year. Now, we’re looking for someone to
take control of our digital growth and strategy by creating, directing
and executing a full readership funnel strategy, overseeing our
newsletter strategy, developing key insights about our audience and how
to best connect with them, running our metrics and analytics program and
setting readership goals, and helping to enhance our product to better
serve readers.
This position is crucial to our mission of giving New
Yorkers across the state the information they need to fully participate
in local democracy. We are looking for someone with a passion for local
news; who wants to help build new strategies and systems from the ground
up; is a data and analytics wiz and loves to dive deep into detailed
audience indicators; is excited to take a leadership role in a growing
organization; and has a proactive and entrepreneurial spirit.
This position can be based anywhere in New York state. You
will work closely with our audience engagement editor, publisher, and
editorial team. Please submit a résumé and cover letter to
hires@nysfocus.com.
Key Responsibilities
In this role, you will:
Develop a strategy for how to get more readers to our digital products, creating a funnel for turning them into return readers and newsletter subscribers
Oversee our social media and SEO strategy, with an eye toward creating reader loyalty. Drive our newsletter strategy and interface with our website developer on updates and new initiatives
Track our audience data and work to turn this data into goals and action items
Work closely with our engagement editor and reporters around community listening initiatives, partnering with local newspapers to syndicate our work, booking our reporters on radio and TV, and designing other creative strategies to expand our reach
Support our development team in promoting fundraising campaigns, helping to identify areas for growth
Create a strategy for synthesizing audience data from the ground up, including producing regular analytics reports and working with reporters to design promotional strategies around their work
Direct and manage other staff in executing our audience strategy
About You
The ideal candidate will have:
At least 5 years of experience leading or working on a team dedicated to digital growth or audience development, or transferrable skills
An entrepreneurial spirit; the drive to set growth goals and develop creative strategies to meet them
An enthusiasm for audience analysis and translating data into actionable insights, and executing on those insights
A strong sense of mission and passion for helping readers find important stories
Enthusiasm to take part in building a young, growing publication
Compensation
$80,000 to $105,000 depending on experience level, plus medical, dental, and vision insurance and other benefits
To Apply
Please submit a resume and cover letter to
hires@nysfocus.com. The cover letter should explain your reasons for
wanting to work at New York Focus, the skills and experience you would
bring to the role, and your vision for growing our audience.
About New York Focus
New York Focus is an independent newsroom investigating how power works in the Empire State. Our stories have spurred legislation, shaped regulation, and driven national news cycles. The newsroom is small and collaborative, and this job is a chance to be creative and enterprising in a workplace that is still building its identity.
We are committed to an inclusive workspace, and we strongly encourage applications from people of color, women, LGBTQ people, and people with disabilities. Consistent with federal, state, and local law, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or other protected categories.
Apply
https://nysfocus.com/hiring#director-of-digital-growth
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