Product Manager, City Guides & Newsletters – Cary & Triangle
The Assembly
Cary, North Carolina
See other jobs from this company| Date Posted | August 15, 2025 |
|---|---|
| Industry | Digital Media |
| Specialty | Arts/Lifestyle |
| Telecommute? | Hybrid |
| Job Status | Full-time |
| Salary | $65,000 |
Description:
Job Title: Product Manager, City Guides & Newsletters - Cary & Triangle
Location: Triangle-based, Cary preferred
Employment Type: Full-time
About The Assembly Network
The Assembly Network is redefining how North Carolinians connect with the places they live. Our mission is to deliver trusted local news, compelling storytelling, and uniquely voiced cultural recommendations that help readers understand and navigate what’s happening in their neighborhood, city, and state.
With a strong sense of place and personality, our work aims to make people feel like insiders in their own community, engaging with and enjoying where they live.
About the Role
We’re hiring an Audience Engagement Manager to lead our new daily Western Wake County newsletter, based in Cary, and to help craft original going out and lifestyle content for our reader recommendations guides across the Triangle, including Durham and Cary. This is a highly creative, community-driven role for a smart, curious writer and audience builder who is passionate about the region and knows how to curate the most interesting things happening—and how to say it in a voice readers trust and across multiple platforms.
The ideal candidate will blend editorial judgment with a deep understanding of local culture, all in service of a core goal of helping people feel more connected to where they live.
Key Responsibilities
Cary Daily Newsletter
Produce a daily newsletter that highlights Western Wake’s most relevant news, cultural events, people, and happenings. This will feature The Assembly Network’s original reporting in Cary and surrounding communities, while curating other highly engaging content and information.
Deliver a conversational tone that builds engagement and habit, driving new readers to our Western Wake content.
Track newsletter performance and audience behavior to refine format and strategy.
Solicit reader and community feedback to stay attuned to what locals care about—from city council updates and schools coverage to the best new dinner spots and weekend activities for families.
Support marketing efforts to promote the email newsletter and boost subscriber acquisition
Triangle Going Out & Lifestyle Guides
Report and write original recommendation guides for Triangle-wide audiences, focusing primarily on Durham and Cary, distinguished by voice-driven, personality-rich content that cuts through the noise and helps readers take action.
Surface the best places, events, and hidden gems—then explain why they matter with clarity, style, and cultural context.
Collaborate closely with The Assembly Network’s Durham and Cary editorial teams to identify high-value, timely, and community-relevant content opportunities.
Leverage an established, popular “Best Of” brand to surface content ideas, repackage and recirculate existing content, and create cross-promotional synergies.
Identify, vet, commission, and manage a roster of freelancers to produce additional recommendation guide content, expanding our offering to the communities we serve.
Audience Development & Content Packaging
Adapt and package recommendation and related stories for multiple platforms—web, newsletter, and social media—ensuring each piece reaches the right audiences in the right ways.
Write compelling headlines, intros, captions and blurbs optimized for each channel’s format and tone. Ensure that all content is optimized for organic search.
Work with audience and editorial teams to develop and optimize strategies to grow reach, subscribers, and followers across key platforms.
Use performance data to guide how to most effectively share, promote, and package. Similarly, leverage analytics to inform future content selection and development.
Help shape a cohesive, compelling presence for Cary and Triangle content across all Assembly Network brands.
Qualifications
5+ years experience in journalism, digital media, and content creation
Expertise in newsletters preferred
A clear, original writing voice
Strong local knowledge, deep curiosity about what you don’t yet know, and the ability to find stories in unexpected places
Experience with newsletter tools (Mailchimp, Beehiiv, Substack, or similar), CMS platforms, social media strategy, and data analytics tools
Strong audience-development skills, including creation of native social media content and effective storytelling and promotion across key social channels
A passion for serving the community you live in and helping your neighbors know and enjoy their home.
Salary and Benefits
Salary is contingent upon experience but starts at $65,000. We’ll ask you to be upfront during the interview process about your needs and we’ll do the same about our abilities.
We offer a competitive benefits package, including health care, parental leave, life insurance, and 401k.
How To Apply
Send a cover letter and resume to jobs@theassemblync.com.
In the cover letter, please address these prompts:
What interests you in this role?
What previous experience in local media informs how you would approach this job?
How do you gauge and apply audience needs and interests, particularly when it comes to newsletters or guides?
We’ll start reviewing applications on August 27 and expect to make hiring decisions as soon as possible.
Produce a daily newsletter that highlights Western Wake’s most relevant news, cultural events, people, and happenings. This will feature The Assembly Network’s original reporting in Cary and surrounding communities, while curating other highly engaging content and information.
Deliver a conversational tone that builds engagement and habit, driving new readers to our Western Wake content.
Track newsletter performance and audience behavior to refine format and strategy.
Solicit reader and community feedback to stay attuned to what locals care about—from city council updates and schools coverage to the best new dinner spots and weekend activities for families.
Support marketing efforts to promote the email newsletter and boost subscriber acquisition
Report and write original recommendation guides for Triangle-wide audiences, focusing primarily on Durham and Cary, distinguished by voice-driven, personality-rich content that cuts through the noise and helps readers take action.
Surface the best places, events, and hidden gems—then explain why they matter with clarity, style, and cultural context.
Collaborate closely with The Assembly Network’s Durham and Cary editorial teams to identify high-value, timely, and community-relevant content opportunities.
Leverage an established, popular “Best Of” brand to surface content ideas, repackage and recirculate existing content, and create cross-promotional synergies.
Identify, vet, commission, and manage a roster of freelancers to produce additional recommendation guide content, expanding our offering to the communities we serve.
Adapt and package recommendation and related stories for multiple platforms—web, newsletter, and social media—ensuring each piece reaches the right audiences in the right ways.
Write compelling headlines, intros, captions and blurbs optimized for each channel’s format and tone. Ensure that all content is optimized for organic search.
Work with audience and editorial teams to develop and optimize strategies to grow reach, subscribers, and followers across key platforms.
Use performance data to guide how to most effectively share, promote, and package. Similarly, leverage analytics to inform future content selection and development.
Help shape a cohesive, compelling presence for Cary and Triangle content across all Assembly Network brands.
5+ years experience in journalism, digital media, and content creation
Expertise in newsletters preferred
A clear, original writing voice
Strong local knowledge, deep curiosity about what you don’t yet know, and the ability to find stories in unexpected places
Experience with newsletter tools (Mailchimp, Beehiiv, Substack, or similar), CMS platforms, social media strategy, and data analytics tools
Strong audience-development skills, including creation of native social media content and effective storytelling and promotion across key social channels
A passion for serving the community you live in and helping your neighbors know and enjoy their home.
What interests you in this role?
What previous experience in local media informs how you would approach this job?
How do you gauge and apply audience needs and interests, particularly when it comes to newsletters or guides?
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