Direct to Consumer Customer Relationship Manager

Tennis Channel

Santa Monica, California

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Date Posted July 09, 2024
Industry Television
Specialty Not Specified
Job Status Not Specified


We are looking for a Customer Relationship Manager who has passion for Tennis, with a strong understanding of the players, the tournaments, and the day-to-day activity on and off the court.

Working closely with our agencies and marketing team, the Direct to Consumer Customer Relationship Manager will build the CRM & email marketing strategy for the Tennis Channel Direct-to-Consumer Streaming service.

The role is based in our Santa Monica, CA office.

Responsibilities include but are not limited to:

  • Develop and execute data-driven CRM strategies to drive customer engagement and retention.
  • Partner with key stakeholders to define the strategy, objectives, and KPIs for the email/push programs and each lifecycle within them (onboarding, engagement, retention, etc.).
  • Create and manage our CRM calendar and coordinate content with other channels (e.g., organic social, blog).
  • Manage the end-to-end creative development campaigns and ensure all content meets our brand standards and provides a consistent brand experience to our customers.
  • Manage the day-to-day execution of all emails/push programs in platforms (Salesforce, Cleeng) including setup of new segmented journeys.
  • Partner with product to ensure integration of email experience into our overall product experience.
  • Continuously monitor email/push performance and provide dashboards, analytics, reports and insights to leadership and key stakeholders, highlighting opportunities for improvement and optimization 
  • Maintain email data base and lead the segmentation of audiences to identify opportunities for increased customer conversion and retention and reduction of inactive customers and unsubscribe rates.
  • Define and execute A/B tests to improve open rates, click to open rates, engagement rates, and conversion rates.


  • 3 to 4 years' experience with email and push marketing with success in personalization, optimization, and journey development (experience in the streaming space preferred)
  • 2 to 3 years' experience with ESPs such as Mailchimp and Salesforce
  • Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics
  • Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results
  • Understanding of data privacy in relation to email marketing and email databases
  • Knowledge and experience of dynamic content creation with use of AMPscript or similar scripting languages
  • Copywriting skills
  • Superior organizational, project management and communication skills
  • Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities
  • Experience managing agency partners and marketing budgets

Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $68,000 to $75,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.