Social Media Manager

Description:

Social Media Manager

Las Vegas is as dynamic a news market as anywhere in the country, and the Review-Journal is the area’s dominant news source. Southern Nevada is home to about 2.3 million people, plus up to 200,000 visitors on any given day. It is a diverse metro area with a vibrant downtown and cultural scene, and it’s a half-day drive or less to some of the West’s most spectacular outdoor recreation and national parks.
 

The Las Vegas Review-Journal is seeking an experienced Social Media Manager. The ideal candidate is passionate about breaking and trending news and has excellent news judgment to create, publish and socialize content for the Las Vegas Review-Journal. Must be able to create and meet social media audience and traffic goals, manage content promotion budgets and promote online and digital content across social media platforms. 

The candidate must be able to work quickly and accurately under deadline. You will work continually with the newsroom and possess the ability to write and edit AP-style stories and posts quickly and accurately. 

The social media manager must be able to create and implement strategies to share compelling digital stories that include multimedia elements, including video, images, graphics and slideshows. Experience with creating content for various platforms, including websites, apps, OTT and social media channels, is a plus. 

The social media manager tracks large amounts of data, uses complex scheduling systems and must be comfortable managing budgets. The ideal candidate will possess a blend of editorial skills and technical knowledge. 

Standards of Performance:

• Create content to drive engagement across all content verticals on all relevant social platforms. 

• Collaborate with the Director of Social Media, editorial staff and digital content team to promote big news stories and enterprise content and to fulfill daily assignments and upcoming projects.

• Manage content promotion budget to increase social platform followers, meet social traffic referral goals and increase audience engagement, all within ROI targets. 

• Track and analyze the ROI of content distribution strategies and marketing messaging on social and digital platforms.

• Assist digital team as needed in breaking news and severe weather coverage.

• Directly manage social media producers (if applicable). 

• Produce and curate daily content uploads in a variety of content management systems.

• Produce engaging social media content including video, images and gifs. 

• Produce and contribute to content planning schedules.

• Attend regular editorial meetings.

• Keep abreast of local events and politics.

• Work collaboratively with all members of the newsroom and other departments on various projects as required.

• Be a flexible team player and multi-tasking expert with a high tolerance for stress when working on multiple projects under tight deadlines. 

• Ability to work varying shifts, including nights, overnights, weekends and holidays. 

• Perform other duties as assigned.

• Direct all social media for all Las Vegas Review-Journal newsroom accounts.

• Work major events as required. 

• Monitor trends in social and digital space and recommend innovation.

• Discover and develop new and innovative audience engagement tactics.

• Occasional additional hours as needed including evenings, weekends, and holidays

• Additional responsibilities as assigned by management.

• Generate story ideas and identify trending topics through research of internal content analytics, social media, news wires, websites and contacts. 

Skills & Requirements:

• Possess a proven passion for local journalism and understand its importance in the local community

• Degree in journalism, multimedia arts, communications, or equivalent with a minimum of 3 years experience

• Effectively works in a fast-paced environment meeting tight deadlines

• Experience with analytics and metrics reporting

• Ability to manage projects simultaneously

• Excellent verbal and written communication skills

• News writing following AP and Review-Journal standards

• Ability to meet deadlines and work well in live video environment

• Ability to work as a team player in the newsroom and build news contacts in the community

• Ability to work a flexible schedule

• Able to create relevant social graphics, gifs and memes

• Write, shoot, edit video with speed, efficiency and creativity in studio, newsroom, or field environment

• Experience working with the following platforms preferred:

  • AP, Avid Media composer, Premiere, After Effects, Final Cut Pro, video equipment, LiveU, Wordpress, Merlin, GPS, Instagram, Facebook, Twitter, TikTok, Reddit, CrowdTangle, Social News Desk

• Must have a valid driver’s license and clean driving record

The Las Vegas Review-Journal is an equal opportunity employer and drug-free workplace. Passing a drug screening is a requirement for employment. This position is based in Las Vegas, Nevada, and requires a reliable vehicle. We offer a generous benefits package including 401(k) with matching contributions.

Please send resume with “Social Media Manager” in the subject line to: hrdept@reviewjournal.com