Branded Content Strategist

Description:

The Branded Content Strategist reports to the Supervisor of Content Marketing and the Senior Director of Agency Services. This candidate must work well in a fast-paced, deadline-driven environment, be able to set priorities, stay organized and manage multiple projects simultaneously.

Job Duties:

• Write engaging, accurate and informative articles for external partners and internal projects.
• Meet with internal and external stakeholders to ensure content expectations align.
• Collaborate with internal marketing departments to brainstorm and develop content plans.
• Write paid branded content social posts and post articles on behalf of customers across our station owned pages.
• Work within Storyline, our station content management system, in distributing articles across the SBG family of websites.
• Ensure all copy is accurate and maintain excellent grammar, spelling, and punctuation.
• Uphold Sinclair's and Facebook's branded content policies.
• Act as a primary branded content liaison with third parties and internal stakeholders.
• Keep up to date with digital trends and content marketing developments.
• Collaborate with team members to set guidelines and goals to ensure timely delivery of services.

Requirements:

• Degree in Marketing, Communication, English, or Journalism
• Minimum 1 year of editorial, journalism or branded content background.
• Strong writing and project management skills
• Excellent written and verbal communication skills
• Must be able to work comfortably across teams and respond to requests from multiple managers and departments
• Proficient in Microsoft Office products

Nice to Have:

• Experience using WordPress
• Background in SEO
• Understanding and experience using Trello 
• Paid search experience