Entry Level Marketing Consultant

Description:

At WGME CBS 13/WPFO FOX 23 in Portland, Maine we don't just respect creativity, we cherish it. Through effective TV and digital advertising, you have the power to transform human behavior and help our client's brands discover the roles in people's lives. We are currently seeking a enthusiastic, highly motivated Entry Level Marketing Consultant to join our award-winning sales team and can connect with clients and help them achieve their business objectives. The ideal candidate will possess excellent communication skills, a tenacious yet empathetic attitude,  passionate personality and a drive to succeed.

Advertising

• Create advertising strategies incorporating TV, mobile, online and digital billboard mediums
• Create short and long-term client campaign plans
• Develop advertising concepts and ideas
• Prepare, negotiate and implement client media buys
• Keep current on all of the company's digital advertising products
• Understand demographic data as it relates to media buys
• General administrative tasks as needed

Client Relations

• Responsible for generating revenue for the station and meeting monthly goals through effective solicitations, promotions and services including telephone, in-person and email communication
• Develop new business through selling commercial advertising time and other station products by contacting advertising agencies and local advertisers
• Professionally formatted and written documents, including emails, are a must
• Contribute to client proposals and other client documentation
• Maintain and build positive customer relationships
• Document all client contact and file all advertisement documentation
• Handle confidential information with discretion
• Initiate, follow-up and conclude assignments accurately and independently
• Assist in the collection of past due accounts

Qualifications

• Strong desire to be in outside sales
• Strong organizational, written and presentation skills
• Proficient in MS Word, Excel and PowerPoint
• Self-motivated
• Ability to overcome objections and retain a positive attitude
• Working knowledge of new media, digital initiatives and social media required
• Enjoys a fast paced environment with a desire to win
• Professional appearance is a must
• Must have a valid driver's license, good driving record and your own vehicle

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!