Social Media Producer, College Athletics

Alabama Media Group/

Birmingham, Alabama

Date Posted September 18, 2023
Industry Digital Media
Specialty Sports/Outdoors
Telecommute? Hybrid
Job Status Full-time


Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve. is seeking a Social Media Producer to join our national award-winning, year-round coverage of the University of Alabama and Auburn University athletics.  

The ideal candidate for this role should not only have a strong passion for college athletics and the SEC, but a finger on the pulse of the fanbases at Alabama and Auburn. While football and recruiting are our primary focus, we also cover the basketball programs extensively along with baseball, softball and gymnastics, among other sports.  

The Social Media Producer will report to the Managing Producer of Sports Video and will be responsible for the day-to-day operations and strategy on our Alabama and Auburn Facebook, Instagram, Twitter, YouTube and TikTok accounts.  

Our ideal candidate will have a desire to engage and entertain Alabama and Auburn fans through creative content. This job will require you to: 

  • Find and share content and participate in conversations with fans. 
  • Produce eye-catching graphics and short-form videos that will resonate with each fanbase. 
  • Brainstorm and collaborate with other producers to develop content. 
  • Analyze the performance of content across our platforms and identify best practices. 
  • Constantly monitor fan conversations and social trends. 
  • Produce high-quality content under tight deadlines on game days. 
  • Work a flexible schedule that includes nights and weekends. 
  • Plan and maintain a content calendar. 

The ideal candidate will have: 

  • Experience managing a social media following for a brand or as a creator. (Experience in sports journalism, sports media or related fields is considered a plus.) 
  • Sound judgment, a solid understanding of grammar and ability to write clean copy.  
  • Experience using social media management tools and managing a content calendar.   
  • Familiarity with major and emerging social media platforms.  
  • Experience with Adobe Photoshop and a willingness to learn Adobe Premiere and other software.

We prefer for this position to be based in Birmingham, Alabama. We know there are great candidates out there who might not meet all the qualifications we’ve listed. We encourage you to reach out and tell us why you’d be a good fit for this role. 

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Alabama Media Group is one of the country's most innovative local media companies -- and operates, the AL Education Lab, This is Alabama, People of Alabama and the Birmingham, Huntsville and Mobile editions of The Lede.

In addition, the company runs a digital marketing business which serves advertising clients throughout the Southeast, a film production group Advance Originals, and the national brands Reckon and It's a Southern Thing.

In the past 5 years, journalists have been awarded two Pulitzer Prizes and been a finalist for another, won 21 regional Emmys for documentary work, an Edward R. Murrow award for podcasting and a Webby Award for short-form comedy.

Alabama Media Group is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.