Assistant Vice President of Marketing and Communications
Duke University Alumni and Engagement
Durham, North Carolina
Description:
The Assistant Vice President of Marketing and Communications serves as a strategic partner in inspiring Duke’s diverse community of alumni and friends to support Duke’s global mission. The AVP will provide communications planning, operations oversight, and budget management across the Marketing, Communications, and Stewardship (MCS) team. The AVP will operate in the capacity of a chief of staff, bringing high levels of diplomacy and problem-solving to advance operational effectiveness and productivity. This role serves as a strategic partner to the Associate Vice President, helping to lead the execution of internal and executive communications as well as represent MCS in important fundraising and engagement initiatives. The successful candidate is a dynamic self-starter who is passionate about organizational excellence. He or she will bring a proven expertise in leading highly matrixed organizations and managing change management communications. Reporting to the Associate Vice President of Marketing, Communications and Stewardship, this position will serve as a senior member of the department’s management team.
JOB RESPONSIBILITIES
Operations, Supervision, and Planning
- Provide operational leadership for the Marketing, Communications and Stewardship department, creating an atmosphere of excellence in support of AED’s mission, vision and values.
- Represent Marketing, Communications, and Stewardship on high priority projects routinely requiring communication with and coordination of senior level officials.
- Guide colleagues in the development of enterprise-wide practices, tools and templates to enhance communication effectiveness.
- Serve as an integrator, connecting work streams that would otherwise remain siloed.
- Build and maintain relationships across AED and Duke to facilitate workflow and reduce barriers.
- Ensure information flows from team members to Associate VP appropriately to enable efficient decision-making.
- Work with the Associate VP to create annual work plans, set objectives, and measure results for MCS strategies.
Internal and Executive Communications
- Work with the Associate Vice President to deliver best-in-class internal communications campaigns that educate, inspire, and connect AED employees to our mission and business goals.
- Create new ways to share information and drive employee engagement with an increased emphasis on storytelling.
- Support Human Resources and Talent Development in providing leaders with the skills they need to drive dialogue and engage employees.
- Lead the development of executive communications materials including newsletters, memos, talking points, videos, and more.
- Partner with Associate VP to provide strategic counsel and leadership to AED staff regarding university announcements, industry news, resources, and other relevant Duke updates.
- In collaboration with marketing and communications leaders across Duke, guide the development and implementation of strategies and activities that promote and protect our brand and reputation, ensuring strategic alignment among internal and external communications.
Management Duties
- Supervise executive support staff including a project manager and staff assistant.
- Representative Duties - Appropriately represent Duke University as “employer” to direct reports and direct reports as “employees” to Duke University
- Programmatic Duties - Ensure alignment of given programmatic, departmental, and/or organization-wide activities with AED strategic goals, priorities, and expectations
- Financial Duties - Exercise fiduciary responsibility for given individual, programmatic, departmental, and/or organization-wide activities in accordance with Duke’s financial policies, procedures, and standards, and AED expectations
- Personnel Duties: Supervise direct reports in accordance with Duke’s human resource policies, procedures, and standards, and AED expectations
- Personnel Duties: Hire & Onboard new employees (and offboard separating employees) in accordance with programmatic, departmental, and organization-wide priorities, Duke’s human resource policies, procedures, and standards, and AED expectations
Perform other duties as assigned.
PREFERRED QUALIFICATIONS
Technical:
- Bachelor’s degree and minimum of 7 years of marketing and communications work experience required
- Master’s degree, ideally an MBA, preferred
- Experience leading large, cross-functional teams within a matrixed organization or a marketing agency
- Demonstrated excellence in change management strategy and executive communications
- Minimum seven years’ experience in administration, management or supervision
- Demonstrated success developing multi-year plans and managing teams toward high performance
- Outstanding negotiation and presentation skills
- Knowledge of educational fundraising, higher education issues, and research universities
Behavioral:
Candidate must:
- Be able to set schedules, prioritize work, and manage deadlines effectively for self and for a team
- Be able to set strategic, short-term and long-term goals, and uses planning and tracking tools to coordinate competing projects
- Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations
- Develop positive relationships and work collaboratively with a variety of campus partners and development stakeholders to achieve shared objectives
- Demonstrate an ability to influence and persuade others, and facilitate communication and cooperation between major functional and stakeholder groups
- Effectively manage and guide group efforts, including providing appropriate feedback concerning group progress
Required Qualifications at this Level
Education/Training
Work generally requires organizational, analytical and communication skills normally acquired through the completion of a bachelor's degree program. Masters degree preferred.
Experience
Seven years of administration, management, or supervisory experience (including project management) is required.
Minimum Qualifications
Education
Work generally requires organizational, analytical and communication skills normally acquired through the completion of a bachelor's degree program. Masters degree preferred.
Experience
Seven years of administration, management, or supervisory experience OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE (including project management) is required.