Senior Audience Growth & Engagement Producer

The Miami Herald

Doral, Florida

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Date Posted March 17, 2023
Industry Newspapers / Wires
Specialty Other
Required Education Bachelor's Degree
Job Status Full-time
Salary $65,000 to $70,000


McClatchy and The Miami Herald, one of America’s greatest metro newsrooms, is seeking a Senior Audience Growth & Engagement Producer to be the on-the-ground-champion for daily execution of audience growth and reader engagement strategies that amplify our content and connect our newsroom to our local communities.

The successful candidate engages with readers across our platforms, from social media to live events; has demonstrated success in growing newsletters and other news products; and has a firm command of SEO. The candidate also possesses a love of purposeful experimentation informed by data, and will  be called on to create promotion plans for story, video and audio presentation and distribution across McClatchy’s Florida markets, including the Miami Herald and the Bradenton Herald.

This role requires an editor who will initiate and dive in on strategies that grow our readership, viewership and listenership, and sustain our subscriber base with long-term loyalty across McClatchy’s Florida sites.

The Senior Audience Growth & Engagement Producer reports to the Audience Development Editor, based at the Miami Herald. 

Key responsibilities:

  • Collaborate with McClatchy teams to create data-driven strategies that produce audience growth and subscriber loyalty on our websites.  
  • Train newsrooms on SEO, headline writing, and how best to reach digital and new audiences. 
  • Coordinate and/or host live and virtual events, town halls and listening sessions to build trust with our communities.
  • Elevate on-site experiences for new and existing readers. 
  • Lead an inspiring and community-driven social media strategy on TikTok, Instagram, Reddit, Twitter, and Facebook that creates long-term advocates for local journalism.
  • Execute on creative distribution plans for our high-impact journalism projects. 
  • Curate and write newsletters, and develop pop-up newsletters. 
  • Regularly analyze performance data to enhance our audience strategies and advise newsrooms on what’s next in digitally-focused journalism.


  • 2+ years of experience, preferably in a digital media organization
  • Excellent news judgment
  • A proven track record of growing and engaging audiences
  • A deep understanding of social media best practices and newsletter strategies
  • Experience working on social media platforms such as TikTok, Instagram, Reddit, Facebook and Twitter
  • A way with headlines and an understanding of what works on different platforms
  • Must work comfortably in a job that will be fast-paced, data-driven, and shaped by experimentation 
  • Experience with real-time analytics platforms
  • Curiosity about and awareness of audience trends in the digital media space
  • Reporting and editing experience a plus, but not required
  • Spanish language skills a plus, but not required
  • A demonstrated ability to learn new skills

What we’ll bring: 

As a journalist at McClatchy, you will join a supportive, flexible, collaborative team. McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on health, well-being, wealth and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends. 

To apply, include a persuasive cover letteryour resume and four to six examples of your best work.

About McClatchy:

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger. 

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy is committed to providing equal employment opportunity (EEO) for all applicants and employees. McClatchy considers all candidates without regard to basis of race, color, religion, sex, national origin, age, marital status, sexual orientation, ancestry, medical condition, family care status, pregnancy or physical disability (except where physical fitness is a valid occupational qualification), or any other basis protected by state and federal laws.