Desktop Publishing and Digital Communications Specialist

West Virginia State University

Institute, West Virginia

Date Posted February 20, 2023
Industry Public Relations
Specialty Not Specified
Required Education Bachelor's Degree
Job Status Full-time
Salary Not Specified


Desktop Publishing and Digital Communications Specialist

Office of University Relations


West Virginia State University:

West Virginia State University (WVSU) is a public-land grant institution, which was founded in 1891 as a Historically Black College and University (HBCU), and has evolved into a fully accessible, diverse, and multi-generational institution serving approximately 3,500 students. The University is a community of students, staff, and faculty committed to innovative teaching and learning, research and service that offers 23 undergraduate and seven graduate degrees through its four colleges, and competes in athletics at the NCAA Division II level in five men’s sports and six women’s sports. WVSU is located in Institute, WV, a suburb of Charleston, the largest city and the capital of West Virginia. With more than 300,000 people living in the metropolitan area, it is an active, exciting and engaging community, boasting cultural and historical events, music, festivals and entertainment.


Position Description

West Virginia State University is looking for a quality-oriented candidate for the position of Desktop Publishing and Digital Marketing Specialist. This individual will play a key role in helping to tell the university’s story across a diverse range of platforms including traditional printed materials as well as through a variety of digital mediums, including but not limited to the university’s website and social media channels.  This is a non-classified, essential, FLSA non-exempt, full-time, benefits eligible position. This position is located within the Office of University Relations and reports to the Assistant Vice President for University Relations.


Responsibilities for the Desktop Publishing and Digital Communications Specialist

  • Actively engage with students, faculty, and staff to identify potential stories.
  • Gather information through research and interviews with subject matter experts.
  • Write and edit content for both a variety of distribution channels including news release, print publications, the university website, and university social media channels.
  • Proof communications to ensure quality and brand standards are met.
  • Lead social media efforts, including managing social media content across Facebook, Twitter, Instagram and YouTube.
  • Create engaging social media posts that include video, photography and graphic elements that draw on best practices to promote audience growth and engagement. 
  • Organize and interpret analytical data from social media sites to track trends, benchmark growth and evaluate the success of posts and marketing campaigns.
  • Maintain, as well as facilitate the growth of, social media figures through consistent posting that matches content to audience; effectively engage audience as measured by analytical data.
  • Leadership of university-wide social media management best practices, including providing training sessions and management assistance to social media managers.
  • Performs other job related duties as assigned.


Requirements for the Desktop Publishing and Digital Communications Specialist

  • Bachelor's degree in Communications, Journalism, English, Marketing or related field preferred
  • Three years of writing experience with proven, demonstrable writing and editing skills, including editorial and feature writing, promotional copywriting, and social media writing preferred
  • Knowledge of various social media platforms, best practices and how to successfully interpret analytical data
  • Knowledge of Microsoft Office and Adobe Creative Suite preferred
  • Ability to multi-task and manage multiple projects with various deadlines



Salary Statement

Salary will be commensurate with experience.



To Apply:

This position will remain open until filled. However, first consideration will be given to applicants who submit a resume, cover letter, academic transcripts, and the names and email addresses or phone numbers of three professional references by March 13, 2023. All requested information must be submitted for your application to be considered.


Please submit application materials via email to  or mail to:


West Virginia State University

Department of Human Resources

P. O. Box 1000, 105 Cole Complex

Institute, WV 25112


West Virginia State University conducts criminal background checks on all job candidates upon acceptance of a contingent offer. Any offer of employment is contingent upon the satisfactory completion of a background check.


West Virginia State University is an Equal Opportunity/Affirmative Action institution. No person shall be denied admission to educational programs, activities or employment on the basis of any legally protected status, or be subjected to prohibited discrimination involving, but not limited to, such factors as race, color, creed, religion, national or ethnic origin, marital status, citizenship, sex, sexual orientation, gender identity or expression, age, disability, or protected veteran status. West Virginia State University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact, please contact the Disability and Accessibility Resources unit at 3040766-3083 or


When applying, mention you saw this opening listed at