Senior Public Information Officer

University of California Riverside

Riverside, California

Date Posted July 08, 2022
Industry Other
Specialty Not Specified
Required Education Bachelor's Degree
Telecommute? Yes
Job Status Full-time
Salary $68,500 - $80,000


*This position is eligible for hybrid accommodations* The senior public information officer will enhance UC Riverside's reputation through reporting and disseminating peer-reviewed research and other news related to UC Riverside's School of Business, School of Education, School of Public Policy, and other colleges, schools, and units as needed. This position has the potential to be a hybrid position. The successful candidate will work with faculty and administration to distill complex research into engaging, relatable content aimed at a general audience. The position also involves writing feature stories and producing other non-research content. You will work as part of a collaborative team of media relations professionals in the University Communications department. This position requires an enthusiastic team player to work under limited supervision and to use discretion and judgment in building relationships, telling UCR's stories, and pitching those stories proactively to local, regional, and national media. Excellent communication, collaborative, and interpersonal skills are essential. Please note: Applicants for this position will need to submit samples of their work/portfolios for review by the selection committee and a cover letter is required. 

Education & Experience Requirements

Degree Requirement
Bachelor's degree in related area and/or equivalent experience/training. Required
Major in journalism, communications, business or a degree related to this public information and writing specialty in a subject area related to the public information and writing specialty. Preferred


Experience Requirements

Experience Requirement
4 - 7 years of related experience. Required
Minimum of 4 years professional writing for newspapers, magazines, radio, TV, web, higher education, research facility, government or non-profit organizations. Preferred


Key Responsibilities

Description % Time
Under minimal supervision, provides analysis and information on complex results or activities, searches out and writes stories, conducts interviews, sets up press conferences, and arranges for photography, video, or graphics to accompany news releases.
  • Writes and edits a variety of strategic research communications projects including articles on the UCR Today website, press re/eases, and articles for the quarterly UCR magazine. Assists with other digital and print publications on research, innovation, and economic development.
Builds and maintains good working relationships at all organizational levels and with external media representatives.
  • Produces and pitches to the general and trade media research stories from the School of Business, School of Education, School of Public Policy, and other divisions as needed. Conducts regular information? gathering and strategy sessions with constituents in the School of Business Administration, Bourns College of Engineering, and the Research and Economic Development division.
As assigned, handles breaking news situations, including developing strategies for dealing with sensitive and/or controversial issues.
  • Represents the campus in communications matters with system-wide offices.
Works with social media professionals, graphic artists, photographers and videographers to develop multimedia elements to support research stories. Coordinate social media posts for marketing and media relations projects. 10
Develops website content on priority topics such as energy, the environment, engineering, business and economic research. 5

Knowledge, Skills & Abilities

Skill to maintain confidentiality. Required
Thorough written, verbal and interpersonal communications skills, including a strong sense of a good story and understanding of the topics that may be of interest to various publics and will incorporate key location messages. Required
Good judgment, political acumen, and thorough organizational skills. Required
Thorough knowledge of the concepts and principles of news, media communications and media relations. Required
Thorough skills in understanding and effectively utilizing all news/media mediums including broadcast news, the internet, social media and other emerging technologies. Required
May require knowledge of specialty areas such as broadcast news including TV/radio, internet and other emerging technologies. Required
Thorough knowledge of the location, its achievements, mission, vision, goals, objectives, programs and infrastructure. Preferred
Skill in establishing and maintaining cooperative, friendly and professional working relationships. Preferred
Experience producing compelling, data-driven stories. Preferred
Demonstrated knowledge of academic and research enterprises. Preferred
Experience in executive communications, including speechwriting. Preferred
Demonstrated skill in making oral and written presentations through various media formats to a wide variety of audiences to provide information, instructions, or explain subjects of interest. Preferred
Writing background that includes engineering and/or renewable energy research, preferably as a Public Information Officer with a university or research facility. Demonstrated skill in producing press releases and stories in concert with faculty and researchers. Preferred
Interest and experience in working with university administration and faculty to produce OpEd page submissions. Preferred
Skill and experience in identifying and relating to contemporary issues in light of accomplishments by university faculty and research entities. Preferred
Proficiency in applying Associated Press Style standards. Working knowledge of media database platforms such as Cision, Meltwater, etc. Preferred
Demonstrated extensive and progressively responsible experience in writing/marketing, journalism, or related experience. Preferred


The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.

For information about our generous employee benefits package, visit: Employee Benefits Overview