Pennsylvania Coalition Against Rape
|Date Posted||June 02, 2022|
|Required Education||High School Diploma|
The Communications Director is responsible for promoting PCAR goals and objectives through strategic messaging, outreach, and marketing. The Communications Director manages a department that produces publications, the statewide Sexual Assault Awareness Month campaign, online content, and effective media messaging using a variety of platforms and strategies.
This position coordinates with other staff to ensure that PCAR’s voice is consistent, on message, high-quality, and in keeping with branding and standards for publications, online tools, and accessibility. This position also oversees PCAR’s online initiatives including the pcar.org and safesecurekids.org websites and social networking initiatives. PCAR’s communications team builds capacity internally and externally to proactively engage media and positively influence and frame conversations about sexual violence and its prevention.
Essential Duties and Responsibilities
Other duties in addition to the ones listed below may be assigned.
Supervise and develop the PCAR’s Communications Team.
Coordinate activities with NSVRC’s Communications Team and work collaboratively on joint projects.
Coordinate messaging, media, and public relations with the Chief Public Affairs Officer.
Develop and implement plan for proactively engaging media and responding to, routing, and tracking media requests.
Work with PCAR’s Policy Director and Chief Public Affairs Officer to develop policy-related resources and messaging
Assist staff in responding to technical assistance requests related to media, framing, statistics, controversial issues, current events, and other communications-related topics.
Provide messaging support and guidance to PCAR rape crisis centers to aid in the response to time-sensitive current events
Help to lead PCAR’s messaging training to rape crisis centers and allies.
Increase the visibility and credibility of PCAR, especially in areas of communications, messaging, policy and prevention.
Enhance the visibility and effectiveness of Pennsylvania’s Sexual Assault Awareness Month campaign and development campaigns.
Ensure compliance with PCAR branding guidelines, including style, logo, colors, design, quality, and consistency of messaging; and appropriateness of photographs and images.
Develop marketing materials about PCAR and its services, including strategic use of social networking opportunities.
Coordinate and oversee coverage of PCAR social networking platforms including Facebook, Twitter, LinkedIn and YouTube.
Assist in the content development, design, and maintenance of web pages. Posts resources (blogs, videos, podcasts, etc.) ensuring that they meet organization’s accessibility standards.
Oversee the planning and production of print and online publications including writing and editing.
Develop articles, editorials, press releases, position statements, talking points and critical analyses on specific themes for key constituency groups, and provide technical assistance to partners in the field who are doing the same.
Ensure quality of materials through knowledge of organization’s publication standards. Keeps track of projects and their deadlines.
Assist with developing and disseminating e-newsletters and email marketing content. Utilize customer relationship management (CRM) software to optimize outreach and engagement of online audiences.
Prioritize diversity, inclusion, and a racial justice lens in publications and outreach efforts. Coordinate the development of culturally-relevant materials to engage a diverse range of traditionally under served communities.
Background in Communications, Journalism, English, Marketing, or related field. Three years of related experience and/or training required; or equivalent combination of education and experience, such as but not limited to Associate’s Degree, Bachelor’s Degree, or other related certificates, continuing education, and experience.
This position requires research abilities, a sound understanding of statistics and social science methodology and excellent writing and editing skills. Some public speaking is required. Experience with social media platform management (including Facebook, Twitter, LinkedIn); graphic design with Adobe Creative Suite software (InDesign, Photoshop, and Illustrator); customer relationship management (CRM) software; and website content management systems preferred.Knowledge of sexual assault direct service, prevention, or related social justice field is helpful. Candidates should thrive in a fast-paced, collaborative team, excel at multitasking, managing multiple projects and deadlines, and demonstrate attention to detail. Candidates who identify as bicultural and bilingual in Spanish and English are encouraged to apply.
Job Type: Full-time
Pay: $64,000.00 - $68,000.00 per year
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