Dir Communications & Marketing, Vet Med

Virginia Tech -- Virginia Polytechnic

Blacksburg, Virginia

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Date Posted November 24, 2021
Industry Academia
Specialty Not Specified
Job Status Full-time
Salary Not Specified
Website https://vt.edu/


Virginia Tech would like to invite applicants for the position of:

Dir Communications & Marketing, Vet Med

The Director of Communications and Marketing for the Virginia-Maryland College of Veterinary Medicine will lead the development, planning, execution, and evaluation of a comprehensive, strategic communications and marketing program for the college, and align those activities with university-wide communications, marketing, and branding initiatives. In a broad sense, the Director's primary responsibility will be to tell the story of veterinary medicine at Virginia Tech in a manner that captures the vibrancy and appeal of our programs. We are looking for someone who has a deep commitment to the value of veterinary medicine and is thoughtful, eloquent, and incisive as a spokesperson and advocate for the college, its missions, and programs.

The Director will directly supervise the college’s communications team, which is comprised of full-time professionals and additional students with skills in writing and editing, website management, social media, graphic design, videography, and photography. An administrative/professional faculty member, the Director reports jointly to the Assistant Dean of Advancement in the college and the Senior Director in University Relations. 

The Director will have primary responsibility for increasing the visibility of the college in a variety of ways, including message alignment, content creation for university and college platforms, marketing for the hospitals and student recruitment, external media relations, elevating the dean’s reputation, and more. The Director will have a strong record of progressive experience in today's communications fields, including the development and implementation of a strategic, comprehensive communications and marketing program; evidence of strong communications, interpersonal, presentation, and marketing skills; and proficiency in using word processing, image processing, content management system, and social media tools. The ideal candidate will also have experience leading a team of professional communicators; a strong understanding of effective graphic design and branding principles and the use of the Internet as a medium of communication; and the ability to manage multiple and competing priorities in a dynamic environment. 

The position is based at the Virginia Tech campus in Blacksburg, Virginia. Flex/hybrid work options will be considered but the position does require a regular on-campus presence.