Content Strategist and Social Media Writer

Ball State University

Muncie, Indiana

Date Posted November 18, 2021
Industry Academia
Specialty Not Specified
Job Status Not Specified
Salary Not Specified


Division of Marketing and Communications

University Relations and Communications

Content Strategist and Social Media Writer

Ball State University

The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility. 

Position Function: The Content Strategist and Social Media Writer is a creative writer and problem-solver who owns Ball State University’s brand story for all channels, including content creation for social media and web copy writing for all of our division’s clients. The Content Strategist and Social Media Writer will work closely and collaboratively with the division’s social media strategist, senior content strategist and senior digital strategist to execute the needs of clients, as well as promoting our University to media, through social media and on Ball State’s website.

Minimum Qualifications: Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution. Some experience in content writing and social media. Excellent creative writing skills, demonstrated skill in writing compelling ad copy, demonstrated editing skills, experience working in a fast-paced environment, detail-oriented.

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Qualifications: Demonstrated knowledge of media relations, pitching stories, content development and copy editing. Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and team within a diverse environment; and using tools such as WorkFront. Experience researching and collecting information, including interviewing skills, web research skills, and other intelligence gathering techniques. Demonstrated knowledge of strategic content, communication and marketing principles. Experience using analytical skills in transforming business insights into strategic planning. Experience using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize the best way to present content. Evidence of effective written and verbal communication skills. Experience using client relationship skills, being self-directed and taking initiatives to completion. Experience using creative and critical thinking skills, goal setting and attention to detail. Demonstrated knowledge of web content best practice. Experience using Microsoft office.

Apply online at: Include the following documents with your application: resume and cover letter. The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Review of applications will begin immediately and will be accepted through December 2, 2021.

Ball State University is located in Muncie, Indiana, approximately 45 miles northeast of Indianapolis. Approximately 21,000 undergraduate and graduate students enroll each year in diverse academic programs on and off campus. Our students come from all Indiana counties, all 50 states, and 68 countries to pursue knowledge in seven academic colleges offering 190 undergraduate majors, 130 undergraduate minors, 140 graduate programs and 200 study abroad programs.

The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.

The university offers an excellent wellness program and extensive benefits offerings to include a generous paid time off package and paid parental leave.  For further information regarding benefits please visit:    

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.