Audience Growth Director

San Antonio Report

San Antonio, Texas

Date Posted July 20, 2021
Industry Digital Media
Specialty Local News
Required Education Bachelor's Degree
Job Status Full-time
Salary Negotiable




The San Antonio Report is a nonprofit, nonpartisan digital news organization. Because we are member-supported, our quality, in-depth journalism is available at no cost to everyone in the city and beyond; we don't have a paywall that restricts our content. We publish without fear or favor and without any obligation to outside owners or interests. We cover all that is best about the city: its personalities, neighborhoods, businesses, culture, cuisine, arts and entertainment. We tackle its problems and challenges, too, and spotlight innovative solutions, many to be found in other cities competing for the next generation of talented workers and their families. The San Antonio Report began in 2012 as the Rivard Report, a blog created by a husband-and-wife team that has grown into a thriving online news enterprise with a staff of 22 talented, passionate journalists and nonprofit professionals. Our work, which includes a year-round calendar of civic engagement events, is all about San Antonio and the surrounding communities.


The San Antonio Report is seeking an audience growth director with a proven track record that will develop audience strategies at all levels of the marketing and conversion funnel for the San Antonio Report and execute strategies for audience growth for the website, social media, newsletters, email, and year-around civic engagement events. In collaboration with the editorial and business teams, the director will guide attraction, retention, diversification, and converting readers and institutions to paid membership. The director also will be responsible for establishing and reporting on KPIs that strengthen audience loyalty and market reach. This position will report directly to the publisher / CEO and will work closely with the editing team and chief operating officer.

We are looking for a candidate that is creative, innovative and strategic and also possesses strong quantitative abilities. If your skills and interests align with the audience growth director position as described, but your professional experiences don’t exactly match up with the stated requirements, please apply and explain how your professional experiences and skills will make you successful in implementing creative and data driven strategies to grow and diversify the San Antonio Report’s audience. We welcome applicants with nontraditional career paths.  


Lead the San Antonio Report, with the most appropriate technologies and analysis, to effectively attract, diversify, retain, understand, and grow reader audiences as the first step to a successful “funnel” strategy to build sustainable earned revenue for the publication.



This is a full-time, exempt position that reports to the CEO / Publisher and is based in San Antonio, TX. 

Salary range for this position is competitive and commensurate with experience and skill set. Some of the benefits employees enjoy are 20 days of personal time off, nine paid holidays, health benefits, a 401(k) plan, and paid parental leave.

We’re committed to building an inclusive newsroom that represents the people and communities we serve. We especially encourage members of traditionally underrepresented communities to apply. 

Application details:? To apply for this position, please submit a cover letter, re?sume? and list of three references to and include “Audience Growth Director” in the email subject line.

When applying, mention you saw this opening listed at