Platform Reporter

Adweek

New York, United States

Date Posted June 09, 2021
Industry Magazines / Publishing
Specialty Editorial
Required Education Bachelor's Degree
Job Status Full-time
Salary Not Specified
Website https://www.adweek.com/

Description:

About Adweek

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

 

Platforms reporter

Adweek is looking for a talented and driven platforms reporter to join the media team. This position reports to the Media Editor.

 

Job Summary:

This reporter will have a keen enthusiasm for the world of social media platforms and an intimate knowledge of how ad buyers work with them. This role covers what media and marketing professionals need to know about how social platforms impact and transform their brands. Coverage will include how brands and publishers create content and communications strategies for new and existing platforms, using tools, technologies, and strategies to grow audience and drive revenue, as well as the implications and the growing importance of user privacy. This reporter will also have a working understanding of how professionals measure media campaign activity, and how this contributes to brand perception, market positioning, and ultimately drive sales. This requires speaking directly with marketers and media professionals to understand the changing nature of their relationships with partners at media agencies, changing areas of investment, and major online ad inventory sources such as Facebook, Twitter, TikTok, Google and Amazon, as well as legacy media owners from the publishing and TV sectors.

 

Qualifications:

Candidates should have a bachelor's degree in journalism or a related field, at least 2 years of relevant experience and proven source development, as well as a strong awareness of current and emerging tech platforms, and the media and marketing industry, news and trends.

 

 

 

Adweek is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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