Consumer Engagement Reporter

Adweek LLC, New York City, New York

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Date Posted April 05, 2021
Industry Magazines / Publishing
Specialty Consumer
Required Education Bachelor's Degree
Job Status Full-time
Salary Not Specified
Website https://www.adweek.com/

Description:

About Adweek

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

This job will be based in Adweek's New York City office.

Consumer Engagement Reporter

Adweek is looking for a reporter to anchor our new Performance Marketing vertical, working closely with our Performance Marketing Editor to shape our coverage of smart marketing tactics. 

Job Summary: This is an opportunity to step into a new role and grow something from the ground up. You will be part of a small, nimble team with support from a large newsroom of marketing journalists.  

This reporter will cover how marketers reach consumers through experiential marketing and performance marketing. They will follow the emerging best practices of experiential marketing in both live and virtual worlds. And they will focus on the lead-based digital marketing that occurs when a brand or retailer pays a platform or publisher for a lead, click or sale through channels that include direct marketing, email, online, database, phone text/call and mail. 

Adweek is an omnichannel company, so you can expect collaboration across reporting teams and departments. You will have the opportunity write for the magazine, participate in podcasts and videos, moderate Adweek events and attend and cover industry conferences and events to seek new sources and develop story ideas.

Qualifications:

Candidates should have a bachelor's degree in journalism or a related field, at least 5 years of relevant experience and a strong awareness of advertising agency and brand marketing news and trends.

 

Adweek is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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