|Date Posted||March 29, 2021|
CoinDesk is the leading digital media, events and research company in the rapidly growing world of cryptocurrency and digital assets. We strive to be the preeminent media platform covering the global financial system’s transformation and to serve the information needs of the next generation of global investing.
The team of subject matter experts at CoinDesk delivers reliable and relevant content to both individuals and businesses, enabling them to make impactful decisions and stay current on this evolving industry.
CoinDesk is a fast-growing company with incredible ambition. Our global presence has grown exponentially through top-quality journalism and event production, creating a community with millions of members. We are all excited to continue on this journey and take pride in the opportunity to make a lasting impact. We’re looking for people willing to take on new challenges and immerse themselves in a world of intelligent, forward-thinking and fun humans.
CoinDesk, the global leader in crypto and blockchain news, seeks a versatile Social Media Editor to extend our brand voice on off-platform channels as the company seeks to reach and engage deeply with new and loyal audiences.
The Social Media Editor is a deft multitasker who interacts with video, podcast, events, newsroom, research, newsletter and marketing operations to strategize, execute and supervise day-to-day posting and special project promotion on social platforms.
The Social Media Editor serves an important role as the gateway between content and audience, and has a special focus on building off-site content strategies to engage and retain an audience new to digital assets as well as seasoned veterans to the space. Beyond having working knowledge of the fundamentals of tech, finance or cryptocurrency (preferably all), the right candidate has proven experience breaking down technical concepts, in making them accessible and enjoyable to consume, and in using them to generate conversation, engagement and organic community expansion.
The Social Media Editor is a proven self-starter with a creative approach to social content strategy. They write and edit quickly, cleanly and succinctly, and they must be a master of shaping copy and social-native content to match the voice of different social networks. They also need to be a strong collaborator, working virtually in real-time with a distributed editorial team to take hold of relevant social conversations, all while keeping strong journalistic ethics and standards.
The Social Media Editor must also be flexible enough to manage some promotional activities across other products, and to write on-site copy to promote special projects. A well-rounded toolkit of multimedia, design, data charting and live coverage is a plus.
The Social Media Editor plays an integral role in broader audience strategy. This individual must be comfortable with analytics, have an understanding of how to measure success (both broadly and on a project basis) and embrace experimentation. They are experienced with identifying opportunities within social media trends to inform editorial strategy.
We understand that not all candidates possess every single attribute and requirement listed; we’re looking for a well-rounded candidate who isn’t afraid to learn new skills and concepts from executing a viral TikTok video strategy to breaking down the newest trends in decentralized finance.
The Social Media Editor reports to the Associate Director, Audience Strategy.
Please submit a cover letter outlining your experience with digital finance news and social media engagement and your interest in joining CoinDesk's mission.