Marketing Consultant - Government Matters

WJLA, Arlington, Virginia

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Date Posted January 27, 2021
Industry TV Jobs
Specialty Not Specified
Job Status Not Specified
Salary Not Specified

Description:

WJLA-TV is seeking an enthusiastic, highly motivated Federal Marketing Consultant.  With the expansion of our Government Matters Media, we have a tremendous number of effective platforms to reach the federal marketplace. We are looking for someone who understands the federal arena, can get to the heart of their clients marketing challenges and put together comprehensive programs using elements from sponsorships, television, thought leadership, digital and lead generation. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly - we are looking for a hard-working salesperson who want to have FUN at work, make money, and help local businesses grow.

 

Responsibilities will include:

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques
  • Develop new business through selling commercial advertising time and other station platforms by reaching out to local businesses and other advertisers
  • Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
  • Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums
  • Provide input on sales promotion ideas to sales management
  • Retain current business and develop new business contacts
  • Attain budgeted revenue goals through effective solicitations, promotions and service

 

Qualifications:

  • Strong organizational, written and presentation skills
  • Proficient in Word, Excel and PowerPoint
  • Ability to build and maintain positive customer relationships
  • Competitive, persuasive, energetic and self-motivated traits
  • Ability to overcome objections
  • Working knowledge of new media, digital interactive initiatives and social media required
  • Outside media sales experience preferred but not required
  • Enjoy a fast paced environment with a desire to win
  • Professional appearance a must

 

Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
 
About Us
 
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
 
About the Team
 
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
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