Growth Marketing Manager

Lookout Local, Santa Cruz, California

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Date Posted September 02, 2020
Industry Digital Media
Specialty Local News
Job Status Full-time
Salary $80,000 to $100,000
Website https://lookoutlocal.com/

Description:

Reports To: Chief Revenue Officer

Location: Santa Cruz, CA

 

Position Description

Engagement and relationship-driven membership is key to Lookout Local’s sustained success. Our Growth Marketing Manager believes in this approach, and the crucial journalistic mission it supports, and has the strategic and tactical chops to bring it to life. The Growth Manager spearheads our full audience funnel strategy, from qualified audience traffic to repeat engagement to paying membership --  attracting, converting and retaining readers and putting us squarely on the path to rapid audience-supported growth. 

Ideal candidates have deep understanding of digital marketing best practices and trends, coupled with audience development experience, to build campaigns that spur Lookout’s growth.  You can strategically plan campaigns and initiatives, and then execute them with attention to detail, proactively finding new ways to increase audience/reader awareness, traffic, engagement and paid membership conversions.

The Growth Marketing Manager will have a critical seat at the table, working cross-functionally across the Lookout team to build strategies and tactics that help us thrive and grow, starting in our Santa Cruz launch market. 

Candidates are highly organized, with the ability to turn data into insights that translate into actionable projects and optimization plans. A proven track record driving audience demand through paid and owned digital channels, managing budgets and generating reports is a must. Flexibility and collaboration within a fast-paced startup environment are key. A passion for Santa Cruz and a keen interest in local media are a plus.

 

About Lookout Local

Lookout Local is a new network of intensely local, community-centric, digital-only, mobile- first news sites, built for the way citizens and consumers read, act, and interact, in the 2020s. Dedicated to community betterment, Lookout Santa Cruz launches this fall.

We seek colleagues to form our initial, diverse team of 15. We’re looking for those who share our sense of mission, our can-do, entrepreneurial spirit, and our hard-headed realism that smart execution will quickly create a new, much-needed model for local news and community revival. Lookout Local’s for-profit, public benefit corporation is built to last, providing that foundation for multi-site network growth.

 

What You’ll Be Doing: Focus in Three Connected Areas

Digital Marketing and Membership Acquisition and Retention

Reporting and Optimization

Collaboration


Experience Required

 

Skills

 

Benefits and Application

Managing Editor is a full-time Lookout Local employee. We offer competitive employee benefits.

Lookout Local is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


 

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