Director, Marketing and Audience

Berkeleyside, Berkeley, California

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Date Posted February 07, 2020
Industry Nonprofit
Specialty Not Specified
Job Status Full-time
Salary Not Specified


Our nonprofit journalism organization is hiring a creative, analytically driven, editorially minded leader to spearhead our efforts to market our brand to consumers, own the p&l for our consumer revenue/membership efforts, and drive all audience-related functions across our sites’ news platforms, currently Berkeleyside and an Oakland site launching this spring. This includes overseeing our marketing, membership program,, social media, newsletters, search and audience insights. The Director, Marketing and Audience will serve as a day-to-day partner to editors and other revenue leaders, continuously pushing the organization to develop deeper relationships with a growing audience. You will develop innovative, actionable and efficient digital marketing and audience development campaigns that build awareness, drive traffic, deepen engagement, and increase membership revenue. The job is based in Oakland and Berkeley.

You’ll be joining us at an exciting time in our development. After 10 years building Berkeleyside into a widely recognized, nationally lauded local news site, we are launching an ambitious, yet-to-be-named mission-driven organization that will embrace Berkeleyside and new city newsrooms. We have core funding from the American Journalism Project and Google News Initiative. Our first new launch will be in Oakland this spring. 

What you’ll do

What you’ll need to succeed

We’re especially interested in candidates who

How we’ll support you

We offer a competitive salary, health plan, four weeks of paid leave and a 401(k) match.

We’re committed to building an inclusive newsroom that represents the people and communities we serve. We especially encourage members of traditionally underrepresented communities to apply for this position, including women, people of color, LGBTQ people and people with disabilities.


Note: The deadline to apply is 11:59 p.m. PST, Monday, March 2.

Read about Berkeleyside.

Read about Oakland and our expansion.

To apply to this job, click here.