Digital Producer

San Antonio Business Journal, San Antonio, Texas

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Date Posted September 17, 2019
Industry Digital Media
Specialty Business/Technology
Required Education Bachelor's Degree
Job Status Full-time
Salary Negotiable


The San Antonio Business Journal, part of American City Business Journals, is looking for a Digital Producer.

The Digital Producer is responsible for the day-to-day management of all online content and owns the execution of the online content strategy across multiple platforms and products, including web, email and mobile. The Digital Producer must thrive in a breaking-news culture and must have demonstrated content programming experience in an online environment. The Digital Producer’s primary goal is to craft timely and compelling products that drive loyal engagement, grow audience and extend the Business Journal brand in the digital space. The job requires solid news judgment, strong headline writing skills and familiarity with SEO and site metrics. The Digital Producer must balance the highest standards for content with ambitious traffic and engagement objectives.

In addition to working with staff- and user-generated content, the Digital Producer is expected to curate, report and write posts as well as produce interactive features, galleries and video. The end result should be a rich and vibrant digital experience that serves the Business Journal audience, generates user feedback and inspires robust community interaction.
Working with the editors and reporters, the Digital Producer will assist in determining how best to extend and expand online articles for print.
• Manage day-to-day digital operation of business journal newsroom
• Work with editors, reporters and other stakeholders to plan,  generate and execute digital content ideas and regular features
• Work with reporters, designers and editors to provide the most compelling way to present content online that was initially published in print
• Track metrics and measure engagement with an eye toward constant improvement.
• Curate and update breaking news content
• Report and write original content
• Produce interactive features, galleries and video
• Serve as a social media and engagement coordinator, recommending and executing creative approaches and strategies for social media, and managing the newsroom’s social media feeds.
• Support reporters’ and editors’ social media efforts
• Regularly participate in and attend Business Journal sponsored events.
• Work cooperatively and collaboratively with all colleagues and professionally with sources.
• Help staff identify and deploy tactics to meet traffic and engagement goals.
• Work collaboratively with peers in design, research and technology.
• Take on any other assignment made by manager(s).
• Solid news judgment
• Strong headline writing and copy-editing skills, including mastery of AP style
• Good reporting, writing skills and copy editing skills
• Leadership acumen and a desire to work collaboratively
• Familiarity with SEO and site/traffic/engagement metrics
• Keen interest in what’s new and what’s next
• Thorough knowledge of how to harness the power of social media
• Able to balance high standards for content quality with ambitious traffic and engagement objectives
• Able to develop relationships and connect with sources
• Demonstrated use of databases to build interactive elements and features
• Comfortable working in a content management system
• Able to understand and interpret site metrics
• Multimedia interest and acumen — video and audio, especially — is critical. The ability to create simple infographics a plus
• Excel and/or spreadsheet tools and management
• HTML skills a plus
• Digital reporting experience
• Two to three years of experience in online news operation
• Robust social media user
• Business reporting a plus

Bachelor's degree or equivalent experience
To apply, send resume, clips, cover letter and salary requirements to Beth Hunt, director of editorial recruiting and development for American City Business Journals;
The San Antonio Business Journal and its 40+ sister publications are part of American City Business Journals, the No. 1 source for local business news in the nation. We publish daily online, weekly in print and deliver multiple daily email products, as well as host monthly events attended by hundreds of business executives. The San Antonio Business Journal is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.

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