Public Relations Specialist

University of Florida, Gainesville, Florida

Date Posted August 26, 2019
Industry Academia
Specialty Health/Science
Required Education Master's Degree
Job Status Full-time
Salary $60,000 to $65,000


Assists with UF Health’s 24/7 response to media inquiries and proactive news pitching to local, regional and national media. Escorts members of the media when they visit the academic health center and/or campus. Organizes press conferences and related materials. Conceptualizes, develops and produces written materials for internal and external audiences. Develops and implements communications activities designed to enhance the awareness of clinical accomplishments in patient care, research and education. Works closely with UF Health creative services staff to coordinate photography, videography and graphic design to complete projects.

Plays a lead role in issues management and emergency preparedness. Serves as key advisor to college, campus, hospital or unit leadership when crisis communications/public relations issues arise and is instrumental in developing key messages. Sometimes serves as a PIO spokesperson for the organization.

Responsible for working with teammates to develop strategies to successfully pitch content and experts to journalists via social media as well as increasing UF Health’s social media presence and web traffic. Works closely with the news, marketing and social media teams to monitor the UF Health News social media pages and to scour various websites and publications for fresh content.

Participates in communications planning for UF Health. Ensures a coordinated approach to news and public relations, as well as marketing efforts, working closely with UF Health Communications leadership, UF Strategic Communications and Marketing, and their individual units with similar goals, as well as with UF Advancement, to ensure effectiveness, avoid duplication of effort and ensure adherence to uniform standards and policy. Coordinates awareness activities and events for internal and external audiences. Tracks, communicates and evaluates progress of projects and metrics throughout process. Provides regular reports.

Meets regularly with UF Health Communications leadership and attends strategic planning meetings. Attends weekly News and Publications meetings.


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