Producer/Editor/Writer (culture team), It’s a Southern Thing

Red Clay Media, Birmingham, Alabama

Date Posted August 08, 2019
Industry Digital Media
Specialty Not Specified
Job Status
Salary Negotiable


We’re building a new kind of Southern media company. Come join us!


After creating one of the most popular Southern brands on the internet, Red Clay Media is expanding to reach even more people. We’re looking for video producers, writers and social media producers to help us get there.


We’re a team of Southern storytellers – filmmakers, writers and social media experts – who together invented and grew the wildly successful It’s a Southern Thing in 2017. Since then,

we’ve produced more than a billion video views and gained millions of followers. Now, we’re adding more people to our team to explore one of the most culturally rich parts of the United States.


We’re seeking new team members to help us implement some big plans. In this next round of hiring, we’re looking for people who can help us expand the brand of comedy we’re best known for as well as people to help us grow in new areas:


You’ll create work that will live on our quickly growing digital brands that already reach millions of people – and help us grow our content in new places, from books and merchandise to programming for small and large screens. You’ll join a friendly, fun, creative and passionate team. We’re looking for people willing to experiment, not afraid of change, open to hard work, brainstorming, collaboration, big ideas and taking chances. Our Emmy-award winning team has produced videos that have generated more than a billion views and our Shorty-award winning social brands have millions of followers.


We’re based in Birmingham, Ala., a city with an affordable lifestyle that’s known for top restaurants, stellar music and a growing tech startup scene. Birmingham is a few hours’ drive from beautiful Gulf Coast beaches, Nashville and Atlanta, and it is the heart of a new South revival. We’re open to remote work for some positions. Our parent company is publishing leader Advance Local


Most of our roles have overlap and we encourage you to take a look to see if there’s a way of fitting your passions and skill sets with us. Don’t be shy, y’all – reach out to us.


Producer/Editor/Writer (culture team), It’s a Southern Thing


It’s a Southern Thing is looking for a producer/editor/writer to work on new shows exploring Southern culture, food, music and people. This position will work closely with our new culture team dedicated to developing documentary content that explores the complexities of contemporary Southern culture, launching a new show and expanding to others from there. This is an exciting opportunity to help us expand our shows to new areas outside of our well-known brand of comedy. We have a large audience (more than one billion video views in 2018 and more than 3 million followers) that is hungry for more types of shows. The culture team will produce shows that make smart cultural commentary about the South in a style similar to Anthony Bourdain’s No Reservations. These shows will explore the unexpected and dispel myths and stereotypes often associated with the South. They’ll be well researched, entertaining and make commentary not reflected by most media covering the South from the outside.


The ideal candidate will have a strong interest in the South and a desire to craft visually entertaining, high-energy stories. You’ll understand how the South is changing and have a passion for storytelling reflective of this rapidly growing region of 115 million people. Our goal is to delve into the idiosyncrasies of the South, and to help the world understand this complex and diverse region in a thoroughly engaging way. 


We highly value the craft of video storytelling here. Please have a look at some of the videos we have produced that reflect the type of video we would like this position to help create:


We don’t expect candidates to be experts in everything, but we are looking for highly skilled filmmakers who understand our mission and want to work in an extremely creative environment.

The ideal candidate for this position:


Job requirements:


Pluses but not required:


To apply:

Please send the following to


This job is full-time and based in Birmingham, Ala., with travel required.

Red Clay is part of Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 24 cities, reaching 50+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Collaboration, Accountability, Fearlessness, and Customer Focus.

Advance Local includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, Advance 360, The Alpha Group, Headline Studio, PA Media Group, and our Enterprise Digital Innovation team. For more information about Advance Local, please visit

Advance Local is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation, marital status or any other category protected under federal, state or local law.

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