PR Assistant/Communications Writer

Baruch College/CUNY, New York, New York

Date PostedJune 04, 2019
IndustryPublic Relations
Job StatusPart-time
Salary$21.00 per hour
Websitehttps://baruch.cuny.edu/
Description:

Baruch College’s Office of Communications, Marketing & Public Affairs (OCMPA) handles public/media relations, marketing and advertising, publications, multimedia productions, and web content. The office is also responsible for Baruch College’s brand identity, internal and external communications, and the marketing initiatives of Baruch’s three schools: the Zicklin School of Business, the Weissman School of Arts and Sciences, and the Marxe School of Public and International Affairs.

Driven by high standards in a deadline-aware environment, OCMPA is seeking a part-time PR assistant/communications writer (20hrs/week) to join its in-house team that strategically supports the communications and marketing goals of the College. This individual will report to the Director of Public Relations, collaborate with the PR Specialist, and work with OCMPA colleagues.

Responsibilities include:

  • Create, write and edit press releases and media advisories, website features, news articles, and other public relations materials to showcase the successful initiatives of the College, its three schools, and the accomplishments of faculty and students.
  • Contact faculty, staff and/or students for interviews and information gathering.
  • Develop integrated content campaigns, which include copy, social media messaging and graphics/video, for cross-channel distribution across campus.
  • Manage cloud-based media monitoring platform to create press lists, track media placements, produce weekly media summaries, and develop regular metrics reports.
  • Assist with updating content for College’s homepage and newly launched News Center and Social Mobility portal
  • Perform infrastructure and related duties as assigned.

Qualifications/Requirements:

  • Available to work onsite four (4) days per week between 9 am and 5 pm.
  • Excellent writing and communications skills.
  • Knowledge of how to write SEO-savvy content a bonus.
  • Understanding of the 24/7 news cycle.
  • Keen interest in existing and emerging communications platforms and trends.
  • Motivated to work independently, and collaborate productively with colleagues and others throughout the College.
  • A bachelor’s in marketing, journalism, communications, English, or related field is required.
  • One to two years of experience preferred.

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