Paid Media Specialist

Date PostedJanuary 10, 2019
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Compulse Integrated Marketing, the creative agency arm of Sinclair Broadcast Group, is looking for a Paid Media Specialist to efficiently manage in-house services and products including search (SEM) campaigns and Youtube campaigns. This candidate must be proactive, positive and solution-driven. They should enjoy a fast paced, team environment and be ready to stay aligned with agency and client’s needs in an accurate, creative and timely manner.

Responsibilities include:

  • Manage day-to-day digital media campaigns ranging from Youtube to CPC/search campaigns including campaign strategy, ad copy creation and bid optimization.
  • Work directly with account management and other internal teams to help plan, implement and improve performance of campaigns to ensure client goals are met.
  • Assist account managers and digital sales managers with reports and provide benchmarks and recommendations/insights into campaign performance.
  • Assist with search and social paid media campaign RFP’s, media plans and quotes, providing recommendations to clients and internal stakeholders.
  • Work directly and foster relationships and opportunities with vendor partners including Google


  • 1-2 years-experience at a digital marketing agency or publisher
  • 1-2 years Adwords or paid social media experience
  • Google Adwords certified
  • A bachelor’s degree or equivalent work experience
  • Must be organized, and excel at multi-tasking
  • Must be comfortable managing multiple campaigns simultaneously
  • Strong written and oral communication skills
  • Must be solutions oriented

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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