Manager, Content Creation, Marketing Knowledge Center

Association of National Advertisers, New York, New York

Date PostedNovember 30, 2018
IndustryNonprofit
SpecialtyOther
Job StatusFull-time
SalaryNot Specified
Websitehttp://www.ana.net
Description:

Manager, Content Creation, Marketing Knowledge Center

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,100 client-side marketers and more than 800 marketing solutions providers, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

Position Summary

The ANA’s Marketing Knowledge Center is looking to hire a talented writer for the position of Content Creation Manager to join its dynamic team. The MKC is where marketers go to find creative inspiration from case studies, the latest marketing trends and research, and resources that help them make smarter business decisions.

 

The ideal candidate will be able to write clearly and concisely about all aspects of the marketing industry — from social media to programmatic buying — and will be passionate about creating content of all lengths and formats to help educate and inspire marketers.

Location

New York, NY

Specific Responsibilities

  • Create/edit proprietary content, including but not limited to:
    • Event Recaps (detailed write-ups of presentations given at ANA events)
    • Award case studies
    • Insight Briefs (longer content pieces that share research, trends, and best practices on specific marketing topics)
    • Blog Posts
  • Contribute to an enterprise-wide content strategy (i.e. work with other teams to ensure alignment on messaging, scheduling, and promotions for key marketing topics and support ANA taxonomy assessment)
  • Collaborate with internal and external stakeholders to ensure a steady flow of content creation that supports current and future marketing strategies for ANA member needs
  • Ensure all content meets high-quality standards and corporate style while staying informed of current trending topics, new developments in media, local business, and industry best practices
  • Attend ANA events to capture marketing insights (some travel required)
  • Other projects as required
  • Willingness to travel (5-10%) to ANA events outside of New York

Qualifications

Desired skills and experience:

  • Bachelor's degree in Marketing, Journalism, Communications, or a related field
  • 3-5 years of experience in B2B content marketing, digital marketing, corporate communications, or a relevant publishing industry role
  • Content marketing and/or design experience a big plus
  • Strong verbal and written skills, including the ability to write clearly about complex subjects or turn a meandering presentation into a smooth story
  • Demonstrated project management, organizational, and problem-solving skills
  • Journalism experience a plus

 

Attributes/Skills Required:

  • Proven expertise in marketing
  • Proven ability to prioritize and handle multiple projects from start to finish
  • Attention to detail and copyediting skills
  • Ability to adapt to a changing environment and handle multiple priorities
  • Great writing and analytical skills, exercising judgment to determine when to take the initiative and when to seek help
  • Social media enthusiasts are also encouraged to apply

Our competetive compensatiom package includes the following Benefits, Incentives and Perks:

Comprehensive benefits package, 401k match, flexible scheduling, generous Paid Time Off program, desiganted work from home days, casusal dress code, summer Fridays, incentives and rewards 

To Apply

Please send a resume, cover letter with salary requirement, and writing samples to careers@ana.net. (Applicants who do not send writing samples will not be considered.)

 

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