Digital Content Editor

National Association of Mnaufacturers, Washington, District of Columbia

Date PostedAugust 20, 2018
IndustryDigital Media
SpecialtyOther
Job StatusFull-time
SalaryNot Specified
Websitehttp://www.nam.org
Description:

Who We Are:

NAM Strategic Communications is a nationally recognized team that knows how to break through the noise and drive a message. We are savvy digital strategists and experienced spokespeople who leverage cutting-edge tactics to drive news in support of manufacturers’ agenda. Publications such as PR Week, PR News and Bulldog Reporter have hailed our innovative campaigns and top talent as the gold standard in communications and advocacy.

Your Role:

The NAM is committed to building innovative digital content platforms to serve our constituents. How we use our digital presence to engage an array of audiences is critical to the organization’s success. We are looking for a Digital Content Editor to support these efforts.   

The Digital Content Editor is a motivated, deadline-driven self-starter who understands the digital content lifecycle, thrives under pressure and operates with a strategic and rapid response mentality. Candidates for this position must have a hands-on approach to their work and must be comfortable rapidly writing and creating interactive material to engage the NAM’s many audiences across multiple platforms, including, but not limited to, Facebook, Twitter, LinkedIn, email and NAM web properties. This position reports to the Digital Managing Editor.

 

Make an impact in the following ways:

  • Evangelize content strategy and content guidelines as defined by the Digital Managing Editor when making content decisions
  • Collaborate with the digital team and key stakeholders to create must-read, snackable website, social media and email content based on news, data and audience interest
  • Scour internet on an ongoing basis, watching and predicting trending conversations and devising ways to create engaging content to add to the conversation productively
  • Edit and post content in the content management system and social media platforms
  • Manage editorial infographic placement for your beats; repackage existing NAM content for further audience engagement
  • Work closely with the NAM’s in-house creative and video production teams to create compelling multimedia content
  • Brainstorm and implement content ideas and new digital approaches to storytelling
  • Apply SEO best practices
  • Assist with paid social execution
  • Maintain relationships with key stakeholders

 

Your Qualifications:

  • Entrepreneurial, highly organized and detail-oriented professional
  • Superior judgment when it comes to engaging in online conversations and communities while representing your organization
  • Creative storyteller who knows how to package digital content
  • Must have experience working within content management systems and social platforms
  • Must have experience managing content for brands and executives

Technical Skills:

  • Demonstrated cross-platform digital knowledge, especially SEO, social media, email and mobile publishing best practices
  • Demonstrated cross-platform digital analytics knowledge, especially pertaining to Google Analytics, native and aggregated social analytics platforms, including Sprout Social and Simply Measured
  • Experience working with CRM systems, including Salesforce, to interpret data a plus
  • Experience working with content management systems, including Drupal and WordPress
  • Experience with Adobe Creative Suite, HTML, CSS, PHP and/or JavaScript a plus
  • Must be flexible to learning and working within new software/platforms

Education and Experience:

  • B.S./B.F.A. degree in journalism, communications, design or a related field preferred
  • 3+ years of digital content management experience highly desired; background at an online news organization a plus

Location:

Washington, D.C.

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