Audience development producer

Houston Chronicle, Houston, Texas

Date PostedJanuary 28, 2019
IndustryDigital Media
Job StatusFull-time
SalaryNot Specified

The Houston Chronicle is looking for a talented audience engagement producer to help grow one of the largest news sites in the country. 

If you're a creative digital native who's great at web metrics and intuitively understand what readers are interested in, we'd love to work with you.

We're looking for a team player who can confidently implement SEO strategies, newsletter and social media growth, and off-platform audience products. You'll join a team of like-minded journalists working hard to tell the story of the largest city in Texas.


Responsible for implementing audience growth strategies for, and its network of websites and media platforms with the goal of increasing user interactivity, subscriptions, and traffic, particularly among local readers.


  • Create and package content that grows search traffic.
  • Implement campaigns that grow audience around editorial products. 
  • Excellent at writing headlines.
  • Understand different ways to tell a story, particularly visually.
  • Evaluate website traffic trends in an effort to make decisions on both daily content and longer term content development that will grow local traffic.
  • Promote and distribute news content on social media.
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content in print.


  • 2 years experience in digital media and journalism.
  • Understands web metrics and analytics tools to measure audience behavior.
  • Clever headline writer that gets readers to click.
  • Organized, technical problem solver and quick decision maker.
  • Capable of researching, interviewing and writing original news articles.
  • Knowledge of SEO best practices and AP Style.
  • Enjoys working in teams and has excellent interpersonal skills.
  • Ease with/ability to learn new technology independently and quickly.
  • Comfortable adapting to changes in evolving industry and thrives under pressure.
  • Some schedule flexibility (nights, weekends). 


  • Bachelor’s Degree

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