Digital Account Manager

WLWT TV, Cincinnati, Ohio

Date PostedJanuary 13, 2018
IndustryTV Jobs
Job StatusNot Specified
SalaryNot Specified
Description:

WLWT-TV the Hearst Television owned NBC affiliate in Cincinnati is seeking a Digital Account Manager. The Digital Account Manager is responsible for maximizing online/mobile advertising performance and account management of all digital campaigns. The Digital Account Manager reports to the Digital Sales Manager, and works with the sales teams pre and post-sale to ensure fulfillment of clients’ business needs. The position is responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal.

Job Responsibilities:

Provide clients with targeted, customized digital ad recommendations

Collaborate with Sales teams to close business as needed

Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.

Provide critical day-to-day support and service to clients

Analyze, recommend and implement ongoing optimizations for all digital campaigns.

Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy.

Create process for systematic campaign management and insightful reporting.

Develop customer retention and renewal systems in collaboration with the DSM.

Experience Requirements:


  • The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics.

  • Experience with digital ad serving technologies, web analytics and trafficking is required.

  • Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.

  • Equivalent military experience will be considered.


Skills & Abilities:

  • Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies.

  • Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.

  • Proficiency with Microsoft PowerPoint, Word, Excel and Prezi.

  • Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines.
  • Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions.
  • Strong focus on teamwork, though self-motivated.

  • High attention to detail and level of organization.

  • Desire to provide exceptional customer service, and exceed client expectations.

Education:

  • College Degree in Journalism or related field is preferred

  • Military training from Defense Information School (DINFOS) with related experience will be considered
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