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Company: Bureau of National Affairs
Position:
Manager, Copywriter
Location:
Virginia
Job Status:  Full-time
Ad Expires: 
August 19, 2014
Job ID: 1600526

Description:
POSITION OVERVIEW:

Bloomberg BNA, a wholly owned subsidiary of Bloomberg, and a leading source of legal, regulatory, and business information for professionals, seeks an individual to manage and lead the marketing copywriting function to conceptualize, write, edit, and proof marketing and promotional copy for a wide variety of high level and complex sales/marketing materials, including our marketing website, advertising, direct response communications, emails, informational materials, and other collateral as assigned.

RESPONSIBILITIES:

Manage the copywriting function by collaborating with creative services manager and graphic designer(s) to generate options for creative executions that fulfill the strategic and business objectives for each project; manage the production headlines and copy that integrate successfully with companion graphics; attend and actively participate in meetings to discuss the feasibility of proposed ideas and assess the effectiveness of creative work produced; establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy, and operational capabilities; create copy templates for ongoing use in consumer communications; look for efficiencies to improve turnaround time of deliverables; respond to project requests in a timely fashion to meet time-sensitive deadlines; participate in special projects; and perform other duties as assigned.

REQUIREMENTS:

4+ years’ experience in website writing, promotional writing, direct response writing, and advertising copywriting (selected candidates will be asked to provide samples of previous work); solid understanding of the principles of promotional communications and direct response marketing; demonstrated competence in copywriting as evident in high level and complex promotional writing samples; experience copywriting and testing for online communications, including solicitation and email; persuasive writing skills, including the ability to create compelling copy that meet strategic and conceptual objectives; ability to target and vary tone and language messages based on medium, target audience, and product; ability to think conceptually, not just verbally; excellent organizational skills, including the ability to prioritize assignments and produce high quality work; attention to detail; strong multitasking skills; and proficiency in MS Office. Prior supervisory experience. Bachelor’s in communications, marketing, journalism or English.

Please provide a link to your portfolio (samples of your work) at the top of your resume.

Please apply at the following link: https://www4.recruitingcenter.net/Clients/BNA/PublicJobs/controller.cfm?jbaction=JobProfile&Job_Id=12816&esid=az

Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA’s authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & security, human resources, and environment, health & safety.

Bloomberg BNA offers a comprehensive benefits package including tuition reimbursement, domestic partner benefits, transportation subsidies, annual and sick leave, parenting leave, 401(k), and much more.

Bloomberg BNA IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg BNA has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status, genetic information, disabled veteran, veteran, veteran of the Vietnam Era, or any other classification protected by law.

Apply for this position by using the contact information above or by completing the online application below. Mention that you saw this opening listed at JournalismJobs.com.

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