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Company: Transportation Alternatives
Communications Manager
New York
Job Status:  Full-time
Ad Expires: 
August 15, 2013
Job ID: 1510280


Transportation Alternatives (T.A.) seeks an energetic and articulate leader for our press initiatives.  The Communication Manager will be the primary spokesperson for T.A. and will report to the Executive Director. The Communications Manager will work with our staff and partners to build and undertake communications strategies that keep T.A. at the top of the news-cycle.  We are in hundreds of media stories a year, but we expect the Communications Manager to aggressively grow our reach through earning more media mentions and influencing coverage. 



·        Work with the Executive Director to define earned media goals.  Develop proactive and reactive external public relations and media outreach plans to achieve these goals.

·        Draft press releases, field press calls and seek out earned media opportunities on a daily basis.

·        Maintain and build relationships with press. Cultivate strategic media relationships and work closely with key media influencers, reporters, journalists, producers, and editors.

·        Identify newsworthy trends and stories to pitch to the media.

·        Write Op Eds, key messages and talking points.  Work with the Executive Director to guide the public image of the organization.

·        Provide media preparation and training to staff and volunteers.



·        At least two years’ experience working in public relations, journalism or in a communications capacity, managing public and media relations, preferably in an aggressive advocacy or campaign environment.

·        Strong media contacts and a track record of securing proactive placements.  Demonstrated ability to earn print, television, radio and online media. 

·        Ability to distill complex positions into sound bite-ready talking points and deliver them as a professional spokesperson. 

·        Impeccable editing skills, plus excellent written and verbal communication skills, with a demonstrated ability to shape the story and manage the message in media communications.

·        Proven track record of success working independently with an ability to excel in a fast-paced environment with constantly changing priorities.

·        Experience integrating varied communications channels (organizational publications, social media and web sites) into media strategy a plus. 

·        General knowledge of paid media and advertising opportunities in the New York City market a plus.



*Tell us how you share these values with examples from your professional experiences in your cover letter.

  • You are a self-starter with an entrepreneurial spirit.
  • You are outgoing.  You are aggressive.  You are persistent. 
  • You relish time in front of the camera.
  • You are committed to making NYC a better place to bike, walk and use public transit.




We offer competitive salary and benefits including an employer contributed health/dental plan, a matching retirement plan, 3 weeks paid vacation, professional development opportunities, transit/bike commuter benefits and indoor bike parking. Salary is based on a nonprofit scale and commensurate with experience.


To Apply:

Please send cover letter and resume to :

Communications Manager Search

job_applications [at] transalt [dot] org



No phone calls or walk-ins, please.


Transportation Alternatives is committed to workplace diversity and inclusion.  We are an equal opportunity employer and do not discriminate on the basis of race, ethnicity, age, religion, gender, marital status, sexual orientation, disability, veteran status, political orientation or any other characteristic protected by federal state or local law.

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