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Company: Mlive Media Group
Dynamic Web, Mobile and SMO Producer wanted!
Job Status:  Full-time
Ad Expires: 
May 9, 2013
Job ID: 1482595


The Web and Social Media Producer is responsible for ensuring that the home pages of reflect the best content available in all markets and that they are in synch with audience interest.  This person also has primary responsibility for setting and sharing standards for engaging users and sharing content across social media platforms and maintaining the front-facing social media accounts for the local market website. As part of this function, this person collaborates closely with the local Community Engagement Specialist to develop training materials for the local markets and conduct periodic training sessions with content producers to ensure they are aware of and following the latest best practices. The Web and Social Media Producer leverages content and audience metrics to inform website updates and track trends relative to social media to inform tactics. As part of a related function of content marketing, the Web and Social Media Producer builds and develops relationships with other websites to promote relevant content from  

  • Bachelor’s degree in Journalism or Communications or related field required
  • Minimum of one - two years of journalism experience with a proven ability in reporting and writing required
  • Proven experience building, maintaining and engaging an active audience
  • Ability to work independently under deadline pressure and prioritize tasks
  • Demonstrated writing and organizational skills
  • Solid understanding of the news industry and local markets
  • Mastery of social media platforms and optimization practices and familiarity with current social media tools
  • Proven experience with basic HTML or equivalent web language
  • Familiarity with SEO

Primary Responsibilities:

  1. Continuously monitor the flow of content from markets and proactively highlight the strongest content in appropriate content areas, writing accurate, clean and engaging tease to the content.
  2. Coordinate with the Advance Digital night/weekend desk to plan updates to home page elements and other needs as assigned during off hours.
  3. Learn and leverage best practices for social media to boost referrals from social media channels to In collaboration with Statewide Community Engagement Specialist, champion those best practices within the local markets and provide training as needed on a continuing basis.
  4. Proactively monitor social media trends and translate data into action. Collaborate closely with the Content Data Analyst, Performance Data Analyst and Developmental Specialist to track content trends related to social media and develop benchmarks for success in the local markets. 

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