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Company: The Poynter Institute
Multimedia Designer
Job Status:  Full-time
Ad Expires: 
April 3, 2013
Job ID: 1472872


TITLE:                    Multimedia Designer

DEPARTMENTS:  Poynter Foundation and Marketing

FLSA STATUS:      Full-Time, Exempt, Salaried

REPORTS TO:       President of the Poynter Foundation and the Director of Marketing

The Multimedia Designer executes integrated marketing communication visual strategy from concept through execution.  The designer coordinates, designs and produces high-quality print and electronic promotional material in congruence with marketing research to support Institute advancement in every area, including: awareness building, seminar participation, promotion of public events, NewsU student recruitment and program development, fund-raising, brand development, professional influence, social media marketing, media relations and faculty recruitment/engagement.  The designer-generated and guided communications should advance, project, and protect the reputation and image of the Poynter Institute and the Poynter Foundation by employing the best cross-media graphics and design techniques, representations and standards.  The multimedia designer is charged with upholding and infusing the excellence and integrity of the Institute in all work.


• Provides professional graphic design services to produce materials integrated across a variety of media including print, web, video and digital mediums such as info-stations.
• Has strong, solid knowledge of photography and lighting.  Is adept at digital photography and able to cover events with documentary-based, story-driven techniques. Some experience in video production and the use of video in design is also expected. 
• Works as a photography editor – selecting and integrating imagery into all design platforms. Is able to photo edit, retouch and color correct photographic images.  
• Works closely with the Poynter Foundation and the Institute Marketing staff, as well as Institute faculty and administration to produce graphics/imagery for communications aimed at all Poynter constituents.  Understands the target audience and determines which mediums are most strategically appropriate.
• Uses appropriate pixel and vector based images, typography, live text, web-safe colors, and image scanning.  Prepares files with proper resolution for print pieces and web page design.  Performs file conversion for web pages such as jpg, gif, html, etc.
• Collaborates with web master on web design and graphical content.
• Makes design decisions for color (for print, web and other mediums), paper specifications, embossing, foil stamping, die cutting, special finishes/coatings, and other production specifications.  Communicates with printing vendors to work through proofing process.  Creates sample layouts for supervisors and designated faculty and staff.  Reviews final layout and suggests improvements as needed, and presents final layout to supervisors and other designated Institute staff for approval.  Prepares final layout for production/printer via paper, digital file, CD, DVD or FTP site.  Checks proofs and makes press checks to review quality of final product before release to supervisors. 
• Maintains proficiency in industry-current design and imaging software and word processing programs.  Maintains proficiency with latest technologies and industry standards for web-based design, including multimedia, motion graphics, animation, sound, and other technologies for printed and web-based materials.
• Produces illustrations, drawings, charts and graphs for presentations and/or publications using appropriate software and/or mechanical techniques.
• Coordinates the distribution of materials.  Maintains a photo library, digital records, print samples, etc.
• Manages deadline schedules according to needs and priorities.
• Assists in managing the production of in-house printing and other projects.
• Receives subject matter and visual reference material from faculty, students and others and confers with these individuals to plan and prepare graphic design and illustration.
• Meets with printer or photography services to discuss details and problems that may occur and to plan projects production.

• Works as part of the Poynter Foundation and Institute Marketing team to create strategic communication plans for special events and announcements.
• Develops new messages and imagery that coordinate with Poynter Brand Guidelines and standards.
• Determines appropriate communications based on key audiences.
• Works with supervisors to ensure that Poynter Branding Guidelines are followed and that the mission and priorities of the Institute and the Poynter Foundation are furthered.

Client Management
• Meets with supervisors and designated Poynter faculty and staff to discuss project and interpret needs.  Consults with supervisors to evaluate individual project needs.  Identifies graphic needs, budget constraints, and sets reasonable deadlines for the projects; serves as liaison between Poynter and printers/publishers, and other vendors as appropriate.
• Coordinates and over sees production and fulfillment processes including delivery of projects to meet established deadlines.
• Develops specifications and obtains estimates for project completion.  Follows closely throughout the production cycle to ensure deadlines are met.

• Other duties as assigned.

SUPERVISION RECEIVED:  The Multimedia Designer reports directly to the Poynter Foundation President and the Director of Marketing. A defined set of daily duties and responsibilities are given, but with considerable latitude for the way they are accomplished. The Poynter Foundation President and the Director of Marketing are responsible for monitoring progress and performance and will conduct annual performance reviews. The Poynter Foundation President and the Director of Marketing will coordinate all significant work assignments.


INTERNAL:  The Multimedia Designer works with Foundation and Institute staff and supervisors.

EXTERNAL: The Multimedia Designer’s public contact requires offering or receiving information from vendors, carriers and others outside the Institute, including the general public. There’s a considerable need for tact and cooperative spirit.

  The designer must have a bachelor’s degree in graphic design (preferred) or related field such as marketing, journalism, communications or equivalent combination of education and experience that provides the required knowledge, skills and abilities.  Other required skills are listed below.
• Expert knowledge of the Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Flash, etc.
• Demonstrated knowledge of making and using design concepts for print design, web design, multimedia, photographs, illustrations, display, environmental graphics, and info-graphics (scale, color, typography, pixel, animation, sound, etc.)
• Demonstrated knowledge of professional photography, including image making, composition, lighting, photo editing and retouching.
• Demonstrated working knowledge of video production and use in design.
• Demonstrated knowledge of advertising, product promotion and services as they relate to a non-profit environment for development, advancement, alumni and professional engagement and fundraising.
• Demonstrated reasoning and problem-solving skills including the ability to trouble-shoot problems, creatively approach problems and analyze various types of information to arrive at the best solution.
• Ability to work independently and manage time efficiently with little direct supervision.
• Ability to analyze needs and requirements when designing products, determining the best tools and equipment needed to do the job and testing processes and evaluating results.
• Excellent oral and written communication skills.
• Knowledge of HTML and CSS.
• Experience in design, photography and new media (multimedia, Flash, web, etc.). 

PROBLEM SOLVING/DECISION MAKING: This position requires exceptional organizational skills, attention to detail, and the ability to create good working relationships with co-workers, participants and guests who will share their stories and images for documentation. The ability to follow through on projects and to complete tasks on a timely basis is essential.

PHYSICAL DEMANDS: Position requires sitting for extended periods, while at the computer and answering and placing telephone calls. Requires moving throughout the building and occasionally to outside business offices. Requires ability to work duplicating machine and other office equipment.  Position requires ability to lift, carry, push, or pull approximately 20-25 lbs. Requires ability to communicate with other individuals (written and verbal) both inside and outside the Institute, examine printed paperwork, carry paperwork, and file paperwork in lateral cabinets. Additionally, sitting, squatting or bending at the waist is required.  Other physical requirements include:  ability to see and color perception in order to proofread, edit on paper and onscreen, and create and view graphics. Requires the ability to manipulate fingers to operate computer keyboard and mouse. 

WORK ENVIRONMENT: Duties are performed in a temperature controlled, non-smoking office environment.  There are routine deadlines, disruptive work schedules and unpredictable events. On occasion, the designer may be required to travel on behalf of the Institute.

Salary depends on qualifications.  No phone calls, please.  EOE. 

Email resume, cover letter and design portfolio to or mail to: Poynter., Attn:  HR, 801 3rd Street S., St. Petersburg, FL  33701.

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