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Company: Dallas Business Journal
Seeking Social Engagement Manager
Job Status:  Full-time
Ad Expires: 
June 25, 2013
Job ID: 1444957


The Dallas Business Journal is seeking a sharp, energetic, ambitious social engagement manager to drive audience-growth efforts from inside the newsroom. This is an exciting opportunity to carve out and help define a new role for this newsroom.

In recognition of the direct link between content creators and their audience, the SEM is charged with helping lead efforts to monitor, engage and grow audience on all platforms — online, social, mobile, print, events, and more. A strong candidate will have proven experience in running social media campaigns, and will crave working collaboratively with all departments to build a business journal following across multiple platforms, increasing audience market share in key vertical industries. Excelling at this job will require creativity, teamwork, resourcefulness, and an insatiable desire to achieve measurable results.

The Dallas Business Journal is part of American City Business Journals, the largest publisher of metropolitan business newspapers in the country. We offer a competitive salary and comprehensive benefits package. Relocation assistance is not available for this position.


Priorities will include:

•Establish and support newsroom social media and SEO best practices

•Grow audience and engagement across all products and platforms

•Develop and lead outreach for, and publishing of, user-generated content

•Help set, drive and share ownership of traffic goals

•Work with other departments to ensure social media presence and outreach at Business Journal events

•Facilitate coverage of innovative trends in social media deployment by local businesses


Duties include:

•Develop and execute content strategies to consistently grow audience, engagement and Business Journal brand across multiple platforms

•Oversee and generate content for social media accounts

•Generate daily analytics that inform newsroom decisions and promote cross-departmental collaboration

•Develop social-media and audience-growth best-practices playbook for local market

• Assist with video editing for online news presentations and special events

•Solicit and vet contributors and user-generated content; develop syndication partnerships

•Creative cross-promotion of print and online content

•Assist with outreach on awards publications and events


Required skills:

•Fluency in social media

•1-2 years online market and media experience

•Editing and headline writing skills

•Understanding and use of databases


If this sounds like the job for you, send a cover letter and resume to Please include the text of your cover letter as the body of your email and include your resume as an attachment.

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