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Company: Idaho Education Association
Seeking Communications Director
Job Status:  Full-time
Ad Expires: 
March 8, 2013
Job ID: 1346219


The Idaho Education Association is seeking qualified applicants for the position of Director of Communications.  The purpose of this position is to provide leadership and coordination of Association communications and marketing.

Closing Date: until position is filled, applicant screening will begin on February 18, 2013


The candidate must have attained at least a Bachelor’s degree in a communications related field.   The ideal candidate possesses a Masters Degree in a communications related field.


  1. A minimum of five years’ experience in public relations, public affairs or campaign communications, marketing, publication production, graphic arts, advertising, television, radio, photography, and film.
  2. Demonstrated experience in performing proactive media outreach and maintaining good working relationships with media representatives.
  3. Experience in public school teaching and advocacy organizational work is highly desirable.


  1. Develop and execute proactive earned media outreach, including but not limited to leaflets, direct mail, website and e-advocacy content, news releases, fact sheets, op-eds, talking points, letters to the editor, speeches, paid ads and other materials, as needed.
  2. Plan and organize media events.
  3. Establish and maintain contact with traditional and new media outlets and representatives throughout the state.
  4. Prepare and produce the Association's member periodical, IEA Reporter, per a timely, regularly scheduled publication calendar.
  5. Manage efforts to build an online community and maximize communications among IEA members using the organization’s website other electronic media tools.
  6. Oversee the production of radio and TV spots and coordinate efforts to place them on the air.
  7. Help develop teacher image campaigns and materials.
  8. Assist in the development and distribution of membership promotional materials.
  9. Serve as co-staff leader, with the IEA Director of Technology, of the IEA’s website and work with other appropriate staff and governance in organizing and maintaining the page.
  10. Develop and continuously review and revise a communications and marketing plan for the Association.
  11. Oversee the development, design, production, and editorial direction of high-quality, effective print, electronic, web, and video communications.
  12. Prepare internal communications to keep Association leaders and staff throughout the state informed on current issues that concern them.
  13. Prepare Association leaders and, as appropriate, Association staff to talk with the media and participate in media events or programs.
  14. Act as a resource person for local Associations that need specific help with public relations or communications.
  15. Prepare and present public relations workshops for leadership conferences, regions and locals as needed.
  16. Coordinate with other state affiliate communications staff, especially those in the Pacific Region, and with NEA’s national communications staff on campaigns and materials.
  17. Work with other education-related groups throughout the state to develop and promote a positive image for public education in Idaho.


  1. Exemplary writing, oral and analytical communication skills.
  2. Ability to establish priorities in the face of competing demands.
  3. Superior interpersonal skills.
  4. Ability to gather data, analyze trends and issues that impact the goals and plans of the organization.
  5. Understanding of the strategic planning process and its use as a planning and organizing mechanism.
  6. Understanding of or previous experience with the labor movement or other advocacy organizations.
  7. Understanding of the political process and state education agency operations.
  8. Comprehensive knowledge of marketing and advertising.
  9. In-depth knowledge of various media and journalistic processes, including print and online media tools.
  10. Demonstrated ability to generate positive media coverage.


The Director of Communications reports to the Executive Director.


Salary will be commensurate with qualifications and experience.  Fringe benefits include annual leave; health, life, and disability insurance; defined benefit retirement plan; and 401(k) plan.


Please send a letter of interest, resume, two (2) examples of previous of work product (one of which must be written), and three (3) references to:


Communications Director Search Committee

c/o Robin Nettinga, Executive Director

Idaho Education Association

PO Box 2638

Boise, ID  83701-2638

OR email to


Request for complete job description to For more information call 208-344-1341 or 1-800-727-9922.

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