Digital Marketing Specialist

The Wistar Institute, Philadelphia, Pennsylvania

Date PostedFebruary 23, 2018
Job StatusFull-time

The Wistar Institute is looking for a Digital Marketing Specialist to join the Communications & Marketing Department. This position serves as the lead point of contact for the external Wistar website, microsites and all digital platforms. He/she will develop and manage website and social media content by capitalizing on communication opportunities and assessing and optimizing online presence effectiveness. The Digital Marketing Specialist will develop online content and communications materials that sustain a high level of quality and increase the visibility, use and impact of the Institute’s external website, social media and digital communications initiatives.

Other duties include: working collaboratively with staff to develop accurate and interesting web content, utilizing SEO and Google analytic strategies to measure success/make improvements when needed, implement the Institute’s social media strategy, editing/reviewing communication and marketing materials, serve as lead point of as lead point of contact for all digital products, and develop and manage Wistar’s microsites, the monthly e-newsletter and all other newsletters/digital communications as needed.

Education: Bachelor’s degree in Digital Communications, Multimedia, Information Technology or related field or equivalent experience required.

Experience Preferred: Three or more years’ relevant digital communications and/or marketing experience is required. Experience with Drupal platforms (specifically Drupal 8 is a plus).

Proven track record of writing copy for digital publication and electronic distribution that demonstrates appropriate matching of messaging to delivery channels is highly preferred. Familiarity with SEO, social media and developing keyword strategies. Familiarity with SEO, Google Analytics, multimedia production, and content management systems (Drupal8) preferred. Prior experience in a scientific or healthcare communications environment is also strongly preferred.

The Wistar Institute is a widely recognized international leader in biomedical research located in the heart of University City in Philadelphia.  Wistar provides resources to its faculty and staff that enable them to conduct cutting edge collaborative research and provides for outstanding intellectual environments and state-of-the-art facilities. Research discoveries conducted at Wistar have led to the development of vaccines; the identification of genes associated with cancers; and the development of many other significant research technologies and tools. Wistar’s rich history of translating discoveries from bench to bedside continues today with its fully integrated business development team working hand-in-hand with its faculty and staff.

We offer an excellent benefits package.

It is the policy of The Wistar Institute to provide equal employment opportunities to all individuals regardless of race, color, creed, religion, national origin, ancestry, sex, age, veteran status, disability, sexual orientation, gender identity, or on the basis of genetic information, or any other characteristic protected by federal, state, or local law, with respect to all terms and conditions of employment.

Job ads copyrighted by -- © 1998-2018