Marketing Associate

WHP, Harrisburg, Pennsylvania

Date PostedFebruary 22, 2018
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

CBS21/WHP-TV is looking for Marketing Associates who will serve as dedicated marketing, data, and content powerhouse across the station's sales and solutions teams. Depending on the size of the account, the Marketing Associate may manage the smaller accounts like a junior Marketing Consultant (MC). The ideal candidate will be an extremely well-organized multitasker with a passion for supporting others and contributing to the team’s success.

Responsibilities include:

  • Work efficiently with the team of Marketing Consultants (MC) and management to support new and existing business in achievement of profitable station growth
  • Provide world-class administrative support to the MCs and management and customer service to existing and new clients
  • Collaborate with MCs to fulfill advertising clients’ requests and manage the advertising scheduling process
  • Drive research efforts to support MCs in selling integrated solutions to new and existing clients
  • Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity
  • Process customer account orders and billing with diligent attention to detail
  • Manage and develop plans to accurately represent client’s delivery requirements
  • Manage creative process and campaign execution for TV and digital solutions, including asset collection, production, and trafficking
  • Manage databases to proactively run reports related to critical sales outcomes and present findings to sales and management teams, as applicable
  • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy
  • Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
  • Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:

  • Passion and enthusiasm for playing a supporting role, and contributing to team success
  • Ability to communicate effectively with peers, supervisors, and colleagues
  • Effectively negotiate and influence with, or without authority
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
  • Strong evidence of listening skills, verbal communication, and professional writing style
  • Engaged as a continuous learner with evidence of striving to be a high performer in role
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties
  • Understanding of digital reporting and analytic metrics
  • Marketing or advertising experience is a plus
  • Being able to utilize OSi, Wide Orbit, Wide Orbit Sales, Matrix, and MediaLine
  • Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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