Marketing Manager, Higher Education

JoVE, Cambridge, Massachusetts

Date PostedFebruary 22, 2018
IndustryMagazines / Publishing
Job StatusFull-time
SalaryNot Specified

We are looking for an ambitious and result-oriented Marketing Manager for the JoVE Science Education product line. This product is an innovative one-of-a kind interactive video database that enables fast learning of scientific concepts and techniques in the undergraduate STEM classes. Nearly 500 institutional clients, mainly universities and colleges, have already purchased this product, and new clients join every week.

Responsibilities Marketing Manager:

  • “Own” all the aspects of product marketing
  • Plan and implement product marketing through multiple channels including email campaigns, whitepapers, case studies, events, press releases and social media
  • Support sales through lead generation
  • Conduct market research among users and decision-makers
  • Analyze patterns of the product’s usage and purchase, and provide informed advice to guide future product development

Qualifications for Marketing Manager:

  • 4+ years of experience in marketing. Experience in Higher Ed or science is a plus.
  • Strong experience in lead generation and results-driven B2B marketing
  • Experience with marketing analytics, automation and CRM systems
  • Strong verbal and written communication skills
  • An ability to work in a fast-paced environment
  • A college degree

JoVE is the leading producer and publisher of video resources with the mission to increase the productivity of research and education in science, medicine, and engineering. JoVE is globally headquartered in Cambridge, MA and maintains regional offices in the United Kingdom, India and Australia, servicing over 60 countries. We are a rapidly growing company that is constantly seeking talented individuals to help us expand our business. Our employees work in a fast-paced environment with a fun and friendly culture that celebrates success on a daily basis. Come join our team of collaborative professionals. Start your career with JoVE today!

We offer the Marketing Manager a competitive compensation package. The benefits package includes: health insurance, dental insurance, a 401k plan with a generous company match, disability plans and life insurance.

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