Sales and Pricing Analyst

Date PostedJune 12, 2018
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Sinclair Broadcast Group is seeking a Sales and Pricing Analyst for our Corporate offices. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives by working closely with the Sr. Director, Yield and Inventory Management to evaluate client accounts and to price small and large scale new business opportunities.

Job Duties:

  • Manage the setting of rate cards and placing inventory to maximize revenue and returns
  • Analyze advertising sellouts by show and determine for other markets
  • Work closely with local TV stations, network, national sales on identifying opportunities for revenue
  • Analyze inventory across all revenue streams and research on appropriate revenue pricing
  • Determine where pricing needs to be across markets for advertising rates
  • Provide guidance to Sales leaders at stations for pricing options
  • Partner with Sinclair’s Advertising Support Operations
  • Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities
  • Analyze the impact of market trends, compare stations with high CPM and low CPM and identify areas of opportunity for growth
  • Evaluate sales data and provide recommendations
  • The ability to make recommendations for pricing inventory

Required Experience:

  • Experience with data warehouses and Base CRM a plus
  • Critical Analytical thinking
  • Understanding of pricing and sales planning economics
  • Bachelors in any business discipline and 2 years of related experience, sales experience a plus
  • Strong proficiency in Microsoft Office tools such as PowerPoint and Excel

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


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